Feeds

iPad owners 'considerably richer than yow'

But tablet ownership shifting to the lower orders

Security for virtualized datacentres

iPad owners are far more likely to be able to claim they are considerably richer than you, a study of the thickness of tablet fondlers' wads has revealed.

The survey, conducted by US market watcher NPD, found that more than 40 per cent of iPad owners have a household income in excess of $100,000 (£63,250) but only 26 per cent of owners of other tablets - Android, BlackBerry, WebOS, Windows - proved to be as well-heeled.

iPad owners, with apologies to Harry Enfield

But the market is dynamic, and is shifting toward younger, less well-off punters.

Early adopters may be older and wealthier, but more recent tablet buyers make less money and are younger than the first-wave buyers, NPD found. Buyers at the end of 2011 were seem to be 50 per cent more likely to have an income under $45,000 (£28,500), and 33 per cent more likely to be under 34 years of age.

And with that demographic shift comes a change in usage patterns.

“We are seeing some of the tasks traditionally performed on devices, such as PCs, now being performed on the tablet," said NPD VP Stephen Baker.

Among folk who own a tablet and a notebook, email, surfing, gaming, social networking and online shopping are all now more likely to performed only on the tablet than was the case a year ago.

That said, only ten per cent of tablet owners said they had abandoned their laptop. Among notebook owners who lack a tablet, only 18 per cent plan to buy a fondleslab in the next 12 months, but 26 per cent say they'll buy an new computer. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.