Feeds

iPad owners 'considerably richer than yow'

But tablet ownership shifting to the lower orders

Internet Security Threat Report 2014

iPad owners are far more likely to be able to claim they are considerably richer than you, a study of the thickness of tablet fondlers' wads has revealed.

The survey, conducted by US market watcher NPD, found that more than 40 per cent of iPad owners have a household income in excess of $100,000 (£63,250) but only 26 per cent of owners of other tablets - Android, BlackBerry, WebOS, Windows - proved to be as well-heeled.

iPad owners, with apologies to Harry Enfield

But the market is dynamic, and is shifting toward younger, less well-off punters.

Early adopters may be older and wealthier, but more recent tablet buyers make less money and are younger than the first-wave buyers, NPD found. Buyers at the end of 2011 were seem to be 50 per cent more likely to have an income under $45,000 (£28,500), and 33 per cent more likely to be under 34 years of age.

And with that demographic shift comes a change in usage patterns.

“We are seeing some of the tasks traditionally performed on devices, such as PCs, now being performed on the tablet," said NPD VP Stephen Baker.

Among folk who own a tablet and a notebook, email, surfing, gaming, social networking and online shopping are all now more likely to performed only on the tablet than was the case a year ago.

That said, only ten per cent of tablet owners said they had abandoned their laptop. Among notebook owners who lack a tablet, only 18 per cent plan to buy a fondleslab in the next 12 months, but 26 per cent say they'll buy an new computer. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.