Feeds

iPad owners 'considerably richer than yow'

But tablet ownership shifting to the lower orders

Top 5 reasons to deploy VMware with Tegile

iPad owners are far more likely to be able to claim they are considerably richer than you, a study of the thickness of tablet fondlers' wads has revealed.

The survey, conducted by US market watcher NPD, found that more than 40 per cent of iPad owners have a household income in excess of $100,000 (£63,250) but only 26 per cent of owners of other tablets - Android, BlackBerry, WebOS, Windows - proved to be as well-heeled.

iPad owners, with apologies to Harry Enfield

But the market is dynamic, and is shifting toward younger, less well-off punters.

Early adopters may be older and wealthier, but more recent tablet buyers make less money and are younger than the first-wave buyers, NPD found. Buyers at the end of 2011 were seem to be 50 per cent more likely to have an income under $45,000 (£28,500), and 33 per cent more likely to be under 34 years of age.

And with that demographic shift comes a change in usage patterns.

“We are seeing some of the tasks traditionally performed on devices, such as PCs, now being performed on the tablet," said NPD VP Stephen Baker.

Among folk who own a tablet and a notebook, email, surfing, gaming, social networking and online shopping are all now more likely to performed only on the tablet than was the case a year ago.

That said, only ten per cent of tablet owners said they had abandoned their laptop. Among notebook owners who lack a tablet, only 18 per cent plan to buy a fondleslab in the next 12 months, but 26 per cent say they'll buy an new computer. ®

Internet Security Threat Report 2014

More from The Register

next story
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.