Feeds

Aus visual search start-up goes global

Oops there it is

Boost IT visibility and business value

Adelaide based start-up Thereitis.com has raised the funds to commercialise its patented user interface technology.

Thereitis says its “visual search” methodology provides a faster, easier way for online customers to sift through visual data, from shoes to friends to music.

It has also secured a Commercialisation Australia Proof of Concept Grant of $AU250,000 and conducted successful beta trials with online retailers. When the company’s beta period wraps up in June, it will be licensing the technology to ecommerce partners globally.

The technology is currently in action in a global shopping portal, using iOS and Android applications to manage their data and shop, complemented by a Facebook application, ‘Spaces’.

“An angel round of $AU2,000,000 was an excellent result for the company and gives us a significant runway to take our technology to a global market,” said CEO Guy Sewell.

Sewell said that the company has aggressive growth plans for both business and consumer product offerings.

“The technology takes advantage of the brain’s innate ability to search for an item amongst hundreds of other choices – we replicate what you do hundreds of times a day subconsciously and leverage that power online,” Sewell said.

The company plans to keep the R&D team based in Adelaide and expand its sales reach globally targeting the US and UK, closely followed by Europe and Asia-Pac. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.