Feeds

Microsoft apes Google social search master plan

Building a separate internet with Facebook... bitch

Intelligent flash storage arrays

Every now and again Microsoft comes along to remind us of two things: it's still a big name in online search and remains very cosy with the world's biggest social network, Facebook.

Meanwhile, Google has been busy injecting its once gleaming search engine with far to much Web2.0rrhea, by adding what it describes as more "social results" to its flagship service.

For some time now Microsoft has similarly - albeit clumsily - been making Bing more "social" with the help of its good friend Facebook, which the company has an exclusive deal with to provide its search tech within Mark Zuckerberg's silo.

Redmond bought a $240m stake in the network way back in 2007.

The software maker has now debuted a thing called "Linked Pages" in the US that relies heavily on Facebook to connect the social dots to Bing in an online world that seemingly makes no mention whatsoever of Google.

Microsoft's search engine was first given the Facebook treatment in October 2010, which meant that personalised results were fed into Bing based on the opinions of "friends" on the dominant social network.

"With people search being such a high volume pastime, we're taking it a step further letting you have more control in how you show up on Bing," said Microsoft in a blog post penned by its social search wonk Ian Lin yesterday.

"[W]ith Linked Pages, we’re letting you link websites related to you in search results. Now your friends looking for you online can find what you want them to find. You can also link pages to your friends to help them shine on Bing as well."

In order to access the function via Microsoft's search engine users need to log in with their Facebook ID, the company said, and then grant Bing "permission to post" to the network.

All of which is pretty similar to how Google is using its latest social network - Google+ - to slot "social results" directly into its search engine.

One bloke on Microsoft's Bing blog post questioned the company's social search tactic.

"Why on earth is functionality for linking together different online presences tied to one particular one (Facebook)? Means it's completely useless for those of us who do have multiple online presences, but object to Facebook," said Gavin Greig.

The poor chap clearly didn't get the memo about that quaint old word "portal". ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.