Feeds

Aussies learn to love downloading

Need more legit content sharing options

High performance access to file storage

ABC’s iView has emerged as the leading site for legal on demand video downloads, followed by iTunes, Foxtel and on demand BigPond TV, according to new research from Ericsson.

The Ericsson ConsumerLab Report TV & Video 2011 – Consumer trends Australia, reveals that Australians are shifting their viewing habits rapidly towards selective content acquisition with 40 percent of Australian respondents regularly using on demand video and TV content.

The report also seems to confirm the emerging wisdom that video downloaders aren't pirates by nature: people gravitate to convenient legal downloads when they're available.

In Australia, 33 percent of respondents say they download video from file sharing sites, 32 percent from iView, followed by Apple (22 percent), Foxtel (14 percent) and Telstra Bigpond (13 percent).

Compared to the US, Hulu and Netflix are the top choices for content with 53 percent, while file sharing is one of the lowest at 14 percent. Australians are also driven towards time-shifting but remain unable to access all the content they want in a “legitimate” manner.

The report warns that Australia needs to increase the availability of kosher file sharing alternatives.

Ericsson research also shows that while watching TV, more than half of Australians are also accessing the internet, (61 percent vs 64 percent global average), also we are just as likely as our global peers to be using social forums or blog whilst watching TV (43 percent Australia, 42 percent globally).

“For those Australians downloading content, laptops are just as popular as TV screens, also Australians are on par with the global average for watching content on their smartphone or tablet computer,” said Kursten Leins, General Manager Strategy & Marketing, Ericsson Australia & New Zealand. ®

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.