Feeds

Aussies learn to love downloading

Need more legit content sharing options

New hybrid storage solutions

ABC’s iView has emerged as the leading site for legal on demand video downloads, followed by iTunes, Foxtel and on demand BigPond TV, according to new research from Ericsson.

The Ericsson ConsumerLab Report TV & Video 2011 – Consumer trends Australia, reveals that Australians are shifting their viewing habits rapidly towards selective content acquisition with 40 percent of Australian respondents regularly using on demand video and TV content.

The report also seems to confirm the emerging wisdom that video downloaders aren't pirates by nature: people gravitate to convenient legal downloads when they're available.

In Australia, 33 percent of respondents say they download video from file sharing sites, 32 percent from iView, followed by Apple (22 percent), Foxtel (14 percent) and Telstra Bigpond (13 percent).

Compared to the US, Hulu and Netflix are the top choices for content with 53 percent, while file sharing is one of the lowest at 14 percent. Australians are also driven towards time-shifting but remain unable to access all the content they want in a “legitimate” manner.

The report warns that Australia needs to increase the availability of kosher file sharing alternatives.

Ericsson research also shows that while watching TV, more than half of Australians are also accessing the internet, (61 percent vs 64 percent global average), also we are just as likely as our global peers to be using social forums or blog whilst watching TV (43 percent Australia, 42 percent globally).

“For those Australians downloading content, laptops are just as popular as TV screens, also Australians are on par with the global average for watching content on their smartphone or tablet computer,” said Kursten Leins, General Manager Strategy & Marketing, Ericsson Australia & New Zealand. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Quit drooling, fanbois - haven't you SEEN what the iPhone 6 costs?
How keen will buyers be when exposed to the real price?
Ex-Autonomy execs: HP's latest wad blows apart fraud allegations
Top bods claim IT titan's latest court filing is smoking gun of 'reckless aggression'
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Elon Musk says Tesla's stock price is too high ... welp, NOT ANY MORE
As Nevada throws the SpaceX supremo a $1.25bn bone
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.