Feeds

Smart telly trends make Apple 'iTV' a certainty

Cupertino would be mad not to

Top three mobile application threats

It's no longer a question of whether Apple will produce a TV - the so-called 'iTV' - but when. That's the clear conclusion to be drawn from an analysis of TV technology trends provided by DisplaySearch, a market watcher, at Panasonic's 2012 Convention today.

Starting inside the box and working out, we're at the stage where phones, tablets and TVs have the same core content presentation capabilities: they can all work with HD content, even if some of them lack the pixels to present it at full resolution. This derives from the use of the common building blocks: low-power CPUs and GPUs merged into system-on-a-chip parts.

TVs didn't use to have such sophisticated technology on board, but the need to offer a broader array of content, almost all of it coming from the internet, than broadcast television alone, and to present it with an engaging UI, is making TVs internally more like computers. Not every set will be a so-called Smart TV, but more and more of them will be, especially in established markets.

At a basic level, then, TVs, tablets and smartphones - thinking of them as content presentation devices - are now all but identical. Only the size of display they incorporate separates one from the other.

Even tellies need to be dual-core, Panasonic said this week.

It's not hard to envisage, then, punters simply using all of these devices according to the needs of a given moment. TV for home viewing in company; tablets for viewing outside the home or within it in rooms where there is no TV; and phones for ad hoc viewing on the move.

Apple has two of these devices in its product portfolio, so why not complete the set? Especially since these devices will increasingly complement each other in other ways too. Apple was one of the first companies to offer a smartphone app for controlling its set-top boxes, but there's an opportunity to extend this so the app doesn't merely replace the traditional remote but takes on a role the old button boxes can't.

How about allowing a remote app to change a device's settings without interrupting what's being shown on screen, so you can tinker with the sound or colour balance without annoying your other half? Or to continue watching your favourite show on the smaller screen while you fix yourself a drink or nip to the loo?

Need to key in an internet address or a search string to find a programme on BBC iPlayer? That's easier on a smartphone or tablet than a regular remote. Who wants a separate Qwerty deck for these occasional text entry instances? Voice control and gesture recognition technology are advancing, but they can't yet simplify the complexity of a fully internet-friendly remote control without significant compromise.

The explosion of content sources which has driven this need for better control tech has also revealed the need for new approaches to content discovery. In a world of thousands of channels, EPGs quickly become unmanageable. Technology can hide that complexity, to provide not only a more simple but more personal EPG, and one that ties into diverse information sources, from reviews to Twitter hashtags.

This isn't a problem only Apple is able fix, though its UI development heritage puts it in a strong position to do so. But it does have an edge in delivering content in an easy to access way. The iTunes App, Book, Music and Movie Stores show that, and the company is said to have undertaken an attempt to streamline these even further.

Having, recast these services as cloud-based providers - getting an item of content onto a device is no longer a once-only process, though it really needs to enable streaming as an alternative to downloading - it can feed content to a TV as easily as to phones or tablets.

Combat fraud and increase customer satisfaction

Next page: Telly vision

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.