Feeds

Foursquare ousted? Google sneaks out Latitude leader boards

No mayoral frippery, green stars will be your only reward

Security for virtualized datacentres

Over the weekend Google has tweaked its location-sharing Latitude product to enable checking in, following the trend which has failed to make money for Foursquare or Facebook.

The feature was rolled out with uncharacteristic humility from the Chocolate Factory, and slipped into an over-the-weekend update. It offers nothing in the way of rewards other than peer-recognition as points gained from checking into locations get posted onto a leader board.

Latitude Leaderboard screen shot

There's no mayoral status, crowns or other incentives, users have to content themselves with a star and the knowledge that they're unlikely to get ousted from the top position given no one else is using Latitude these days.

Foursquare more or less invented the concept of checking into locations, and was aped by Facebook, which was quicker to notice that despite being cheap to run, the system didn't produce any revenue. Foursquare recently refocused on promoting events and businesses, having realised that its only existing revenue stream - selling t-shirts with its company logo on them - wasn't going to repay the $71m in VC cash it has spent.

Google is a past master at making money where others struggle to turn a profit, but even the Mountain View magic wand will have a hard time making dosh out of users checking in to locations, which probably explains the low-profile launch. ®

Intelligent flash storage arrays

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.