Feeds

Foursquare ousted? Google sneaks out Latitude leader boards

No mayoral frippery, green stars will be your only reward

Choosing a cloud hosting partner with confidence

Over the weekend Google has tweaked its location-sharing Latitude product to enable checking in, following the trend which has failed to make money for Foursquare or Facebook.

The feature was rolled out with uncharacteristic humility from the Chocolate Factory, and slipped into an over-the-weekend update. It offers nothing in the way of rewards other than peer-recognition as points gained from checking into locations get posted onto a leader board.

Latitude Leaderboard screen shot

There's no mayoral status, crowns or other incentives, users have to content themselves with a star and the knowledge that they're unlikely to get ousted from the top position given no one else is using Latitude these days.

Foursquare more or less invented the concept of checking into locations, and was aped by Facebook, which was quicker to notice that despite being cheap to run, the system didn't produce any revenue. Foursquare recently refocused on promoting events and businesses, having realised that its only existing revenue stream - selling t-shirts with its company logo on them - wasn't going to repay the $71m in VC cash it has spent.

Google is a past master at making money where others struggle to turn a profit, but even the Mountain View magic wand will have a hard time making dosh out of users checking in to locations, which probably explains the low-profile launch. ®

Beginner's guide to SSL certificates

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.