Feeds

Fujitsu tempts Europe to splash cash on waterproof mobes

Hopes quirky phones and slabs will swim rather than sink

Gartner critical capabilities for enterprise endpoint backup

MWC 2012 Japanese firm Fujitsu is gearing up to launch its smartphones and tablets in Europe, taking on incumbents Apple and Samsung.

The company will be showcasing two mobiles and a slab at next week's Mobile World Congress (MWC) conference in Barcelona, and said it will lob its products at the market within the year.

Fujitsu is not a bit player in the mobile manufacturing biz - it claims to hold around a fifth of the Japanese market - but this will be the first time it tries its hand at grabbing some of Europe's lucrative phone sector.

Although Fujitsu expects to launch products on the continent this year, it refused to be pinned down to a specific time.

"Details of timings and devices that will be made available in European countries will be dependent on the outcome of ongoing negotiations with operators across Europe, including those with a pan-European footprint and those that provide services in just one territory," the company said.

The only things that still seem to be selling in Europe are smartphones and tablets, with the economic downturn and consumer appetite for tiny gadgets taking care of any desire for big-ticket electronics like tellies and PCs.

Nevertheless, it's an odd time to be launching a set of phones, particularly with the huge dominance of Apple and Samsung squeezing out existing rivals like Motorola, HTC and the former Sony Ericsson.

In the hopes of making a good first impression, Fujitsu will be bringing along some novel ideas to MWC, including an ultra-slim waterproof mobile phone and a waterproof tablet.

Japanese firms are famed for quirky additions to electronics, something that sells well at home, but doesn't always impress European audiences. Still, a phone folks can safely drop in the toilet could well make a splash.

Some of Fujitsu's other innovations include "human centric" technologies, which collect data from mobile phone sensors in order to detect the body movements of the phone owner and provide biometric locking for phones, as well as more recognisable features such as dual touchscreens, LTE and pay-by-wave NFC technology for mobile wallets. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?