Feeds

Windows 8

Apple iOS 7 makes some users literally SICK. As in puking, not upset

Excessive zoom and 3D-effect graphics in Apple's latest iOS is leaving some users reaching for the sick bucket

Microsoft explains bland new Windows logo

It’s a window, not a flag

  • alert
  • submit to reddit

Boost IT visibility and business value

Microsoft has detailed the thinking behind the latest change in its logo for Windows, saying the new design brings the software back to its roots.

“If you look back to the origins of the logo you see that it really was meant to be a window,” blogged Sam Moreau, principal director of user experience for Windows. "Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective.”

Windows 8 logo

Behold: the new Windows 8 logo

The logo was created by design house Pentagram, which has also worked for Dell, Netgear, Nike, and the One Laptop Per Child initiative. The firm’s designers spent an entire day being briefed on the Windows 8 design philosophy and Redmond’s corporate thinking before coming up with the new logo. One of Pentagram's designers asked, “Your name is Windows. Why are you a flag?”

Windows logos were developed to both suit the mood of the times, as well as the current state of the computer industry, Moreau explained. The original Windows 1.0 logo was a simple, two-color affair, but evolved into the classic four-color flag design for Windows 3.1, which was adapted for XP with better rendering and a 3D feel.

Apple media-binding patent application illustration

A history of Windows logos (click to enlarge)

Microsoft kept the four-color flag design for Vista, but changed it to fit into the Aero styling that some Vista users would be used to, provided they had the right hardware. Those who bought some of the systems marketed by Microsoft as "Vista Capable" were, however, in for a disappointment when they were found to be not powerful enough to handle Aero. Moreau claimed the new logo was “humble, yet confident.”

Marketing is a strange dark art, and graphic design even more so. But one has to wonder why Microsoft puts so much effort into this sort of thing. After all, when was the last time somebody bought a Windows PC because they thought the logo looked pretty? Not even Apple fanbois take things that far. ®

Application security programs and practises

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.