Feeds

Windows 8

Apple iOS 7 makes some users literally SICK. As in puking, not upset

Excessive zoom and 3D-effect graphics in Apple's latest iOS is leaving some users reaching for the sick bucket

Microsoft explains bland new Windows logo

It’s a window, not a flag

  • alert
  • submit to reddit

Business security measures using SSL

Microsoft has detailed the thinking behind the latest change in its logo for Windows, saying the new design brings the software back to its roots.

“If you look back to the origins of the logo you see that it really was meant to be a window,” blogged Sam Moreau, principal director of user experience for Windows. "Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective.”

Windows 8 logo

Behold: the new Windows 8 logo

The logo was created by design house Pentagram, which has also worked for Dell, Netgear, Nike, and the One Laptop Per Child initiative. The firm’s designers spent an entire day being briefed on the Windows 8 design philosophy and Redmond’s corporate thinking before coming up with the new logo. One of Pentagram's designers asked, “Your name is Windows. Why are you a flag?”

Windows logos were developed to both suit the mood of the times, as well as the current state of the computer industry, Moreau explained. The original Windows 1.0 logo was a simple, two-color affair, but evolved into the classic four-color flag design for Windows 3.1, which was adapted for XP with better rendering and a 3D feel.

Apple media-binding patent application illustration

A history of Windows logos (click to enlarge)

Microsoft kept the four-color flag design for Vista, but changed it to fit into the Aero styling that some Vista users would be used to, provided they had the right hardware. Those who bought some of the systems marketed by Microsoft as "Vista Capable" were, however, in for a disappointment when they were found to be not powerful enough to handle Aero. Moreau claimed the new logo was “humble, yet confident.”

Marketing is a strange dark art, and graphic design even more so. But one has to wonder why Microsoft puts so much effort into this sort of thing. After all, when was the last time somebody bought a Windows PC because they thought the logo looked pretty? Not even Apple fanbois take things that far. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.