Feeds

Windows 8

Apple iOS 7 makes some users literally SICK. As in puking, not upset

Excessive zoom and 3D-effect graphics in Apple's latest iOS is leaving some users reaching for the sick bucket

Microsoft explains bland new Windows logo

It’s a window, not a flag

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Microsoft has detailed the thinking behind the latest change in its logo for Windows, saying the new design brings the software back to its roots.

“If you look back to the origins of the logo you see that it really was meant to be a window,” blogged Sam Moreau, principal director of user experience for Windows. "Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective.”

Windows 8 logo

Behold: the new Windows 8 logo

The logo was created by design house Pentagram, which has also worked for Dell, Netgear, Nike, and the One Laptop Per Child initiative. The firm’s designers spent an entire day being briefed on the Windows 8 design philosophy and Redmond’s corporate thinking before coming up with the new logo. One of Pentagram's designers asked, “Your name is Windows. Why are you a flag?”

Windows logos were developed to both suit the mood of the times, as well as the current state of the computer industry, Moreau explained. The original Windows 1.0 logo was a simple, two-color affair, but evolved into the classic four-color flag design for Windows 3.1, which was adapted for XP with better rendering and a 3D feel.

Apple media-binding patent application illustration

A history of Windows logos (click to enlarge)

Microsoft kept the four-color flag design for Vista, but changed it to fit into the Aero styling that some Vista users would be used to, provided they had the right hardware. Those who bought some of the systems marketed by Microsoft as "Vista Capable" were, however, in for a disappointment when they were found to be not powerful enough to handle Aero. Moreau claimed the new logo was “humble, yet confident.”

Marketing is a strange dark art, and graphic design even more so. But one has to wonder why Microsoft puts so much effort into this sort of thing. After all, when was the last time somebody bought a Windows PC because they thought the logo looked pretty? Not even Apple fanbois take things that far. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.