Feeds

Windows 8

Apple iOS 7 makes some users literally SICK. As in puking, not upset

Excessive zoom and 3D-effect graphics in Apple's latest iOS is leaving some users reaching for the sick bucket

Microsoft explains bland new Windows logo

It’s a window, not a flag

  • alert
  • submit to reddit

3 Big data security analytics techniques

Microsoft has detailed the thinking behind the latest change in its logo for Windows, saying the new design brings the software back to its roots.

“If you look back to the origins of the logo you see that it really was meant to be a window,” blogged Sam Moreau, principal director of user experience for Windows. "Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective.”

Windows 8 logo

Behold: the new Windows 8 logo

The logo was created by design house Pentagram, which has also worked for Dell, Netgear, Nike, and the One Laptop Per Child initiative. The firm’s designers spent an entire day being briefed on the Windows 8 design philosophy and Redmond’s corporate thinking before coming up with the new logo. One of Pentagram's designers asked, “Your name is Windows. Why are you a flag?”

Windows logos were developed to both suit the mood of the times, as well as the current state of the computer industry, Moreau explained. The original Windows 1.0 logo was a simple, two-color affair, but evolved into the classic four-color flag design for Windows 3.1, which was adapted for XP with better rendering and a 3D feel.

Apple media-binding patent application illustration

A history of Windows logos (click to enlarge)

Microsoft kept the four-color flag design for Vista, but changed it to fit into the Aero styling that some Vista users would be used to, provided they had the right hardware. Those who bought some of the systems marketed by Microsoft as "Vista Capable" were, however, in for a disappointment when they were found to be not powerful enough to handle Aero. Moreau claimed the new logo was “humble, yet confident.”

Marketing is a strange dark art, and graphic design even more so. But one has to wonder why Microsoft puts so much effort into this sort of thing. After all, when was the last time somebody bought a Windows PC because they thought the logo looked pretty? Not even Apple fanbois take things that far. ®

SANS - Survey on application security programs

More from The Register

next story
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Patch iOS, OS X now: PDFs, JPEGs, URLs, web pages can pwn your kit
Plus: iThings and desktops at risk of NEW SSL attack flaw
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.