Feeds

Apple antagonist Proview unveils its own iPad

Striking resemblance to another Apple icon

Intelligent flash storage arrays

Chinese shell-of-a-company Proview Shenzhen, embroiled in a trademark dispute with Apple over the name "iPad", held a press conference in Beijing to plead their case and to show the assembled journos an assortment of marketing materials for their own iPAD.

The Proview iPAD has no resemblance whatsover to Apple's fondleslab, but there's more than a passing similitude between it and another groundbreaking Apple product, the original bulbous iMac.

Proview Shenzhen iPAD

The Proview Shenzhen iPAD (source: The Wall Street Journal | China)

If you're having a bit of difficulty reading the marketing blurb in tiny print on this sell sheet for Proview's Internet Personal Access Device, here's what it says:

The iPAD of development constructs on the dream of technology founded human spirit. To make use of advance serial products, people can explore the infinite imagination of virtual reality. It is the strong leading trend and nobody can resist the charming of iPAD. The effect on iPAD is overwhelming in the human history. The real internet PC life just started and already indispensable exist in our life.

At the event, Proview chairman Yang Rongshan said that his company had spent $30m on developing and manufacturing the iPAD, and that they had produced "between 10,000 and 20,000" of the desktops between 1998 and 2009, according to the often-amusing Chinese tech and subculture website M.I.C. Gadget.

You'll note that the 1998 appearance of the Proview iPAD coincided nicely with the debut of Apple's iMac, which was announced in May 1998 and shipped in August of that year.

Proview Shenzhen iPAD marketing materials

'Simple, Fast, and Cost Effective' – and not a little derivative (source: Sina)

Yang also said that the iPAD was only one of the company's iFamily line, which included the iNote, iPDA, iDVD, and iClient – a notebook, personal digital assistant, DVD player, and thin client "for the budget, to run downloaded software applications", according to the distributed marketing materials.

As near as The Reg and Google Translate can tell, Yang said that although Proview is now in a "financial crisis" – 财务危机 – the company has investors and a restructuring plan, according to the Chinese news service Sina, and is seeking "new opportunities" – 新的机会 – to get back on its feet.

One of those opportunities, it appears, is to make a few yuán off Apple by forcing a settlement over the iPad trademark. With the disclosure of the Proview iFamily and the iMac knockoff, however, Yang may soon be hearing from a Cupertinian legal rep regarding an intellectual property counterclaim.

Nothing is impossible in the wacky world of IP wrangling. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.