Feeds

Apple antagonist Proview unveils its own iPad

Striking resemblance to another Apple icon

Beginner's guide to SSL certificates

Chinese shell-of-a-company Proview Shenzhen, embroiled in a trademark dispute with Apple over the name "iPad", held a press conference in Beijing to plead their case and to show the assembled journos an assortment of marketing materials for their own iPAD.

The Proview iPAD has no resemblance whatsover to Apple's fondleslab, but there's more than a passing similitude between it and another groundbreaking Apple product, the original bulbous iMac.

Proview Shenzhen iPAD

The Proview Shenzhen iPAD (source: The Wall Street Journal | China)

If you're having a bit of difficulty reading the marketing blurb in tiny print on this sell sheet for Proview's Internet Personal Access Device, here's what it says:

The iPAD of development constructs on the dream of technology founded human spirit. To make use of advance serial products, people can explore the infinite imagination of virtual reality. It is the strong leading trend and nobody can resist the charming of iPAD. The effect on iPAD is overwhelming in the human history. The real internet PC life just started and already indispensable exist in our life.

At the event, Proview chairman Yang Rongshan said that his company had spent $30m on developing and manufacturing the iPAD, and that they had produced "between 10,000 and 20,000" of the desktops between 1998 and 2009, according to the often-amusing Chinese tech and subculture website M.I.C. Gadget.

You'll note that the 1998 appearance of the Proview iPAD coincided nicely with the debut of Apple's iMac, which was announced in May 1998 and shipped in August of that year.

Proview Shenzhen iPAD marketing materials

'Simple, Fast, and Cost Effective' – and not a little derivative (source: Sina)

Yang also said that the iPAD was only one of the company's iFamily line, which included the iNote, iPDA, iDVD, and iClient – a notebook, personal digital assistant, DVD player, and thin client "for the budget, to run downloaded software applications", according to the distributed marketing materials.

As near as The Reg and Google Translate can tell, Yang said that although Proview is now in a "financial crisis" – 财务危机 – the company has investors and a restructuring plan, according to the Chinese news service Sina, and is seeking "new opportunities" – 新的机会 – to get back on its feet.

One of those opportunities, it appears, is to make a few yuán off Apple by forcing a settlement over the iPad trademark. With the disclosure of the Proview iFamily and the iMac knockoff, however, Yang may soon be hearing from a Cupertinian legal rep regarding an intellectual property counterclaim.

Nothing is impossible in the wacky world of IP wrangling. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.