Feeds

Opera buys a pair... of mobile ads networks

All serving, everywhere

Protecting users from Firesheep and other Sidejacking attacks with SSL

Opera Software has snapped up two ad-serving networks to clean up on mobile devices.

The company yesterday that it had bought Mobile Theory and 4th Screen Advertising to "significantly expand its offering" to advertisers, mobile publishers and to reach customers on all platforms. Opera is targeting iOS, Android, Blackberry, Java and Symbian. Financial terms were not released.

In 2010, Opera spent $8m on AdMarvel, a startup that claimed it could help mobile publishers and operators track advertising from any ad network.

By swallowing Mobile Theory and 4th Screen Advertising, Opera said it hopes to "better monetize" - Valley speak for "make more money from" - the traffic flowing through the Opera Mini and Opera Mobile browsers.

Opera claims 160 million monthly active users. Opera Mobile runs on Android, BREW, Windows Mobile and Symbian/S60, while the Mini is available for Java ME, Android, Windows Mobile, iOS, BlackBerry and Symbian.

Mobile Theory is US-centric, with 60 millon mobile users on more than 300 mobile sites and apps. Opera claims it serves up to two billion impressions per month. 4th Screen Advertising covers Europe, with clients including The Guardian, MTV and Shazam. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.