Feeds

O2 lures phone app devs to Silicon Roundabout all-nighter

Free grub at 36-hour NFC contest

Boost IT visibility and business value

O2 is hosting an hack-a-thon weekend, on 24 March, when the operator will provide food, drink and expert assistance to anyone prepared to spend 36 hours coding an wireless NFC application.

The event is free, but only open to 100 people. Those hundred are promised "good food and refreshments" over the weekend, culminating in a prize-giving on Sunday afternoon with handsets and other kit to be given away. Should anything stand out then Telefonica's Bluevia will be on hand to help with a commercial launch - as long as the app uses a Bluevia API or two.

The competition is open to teams of up to five, and individuals who enter will be matched up with others to create a team for the event - surely the ideal foundation for a beautiful friendship, or a final presentation punctuated by on-stage fisticuffs, depending on how the weekend progresses.

There are no big cash prizes on offer, though Bluevia will chip in some development funding for the right idea and advertising biz Clear Channel is prepared to give a winning app some poster time (on a central London bus stop!) But that's in keeping with the relaxed atmosphere which permeates successful events of this type - just as on The Generation Game*, the prizes have to be crap to stop people taking it seriously.

And these events are all about the atmosphere. Nokia used to throw its Helsinki office open to developer events of this type, and the annual Over The Air event attracted more than 600 developers to Bletchley Park last year (and made money for the first ever time). Both of those invited developers to sleep over (Nokia even provided sleeping bags), but O2 is suggesting attendees might like to stick it out at their keyboards.

O2's event is being backed by hip-PR outfit Isobar, and will take place within spitting distance of Silicon Roundabout (that's Old Street tube, London, for the squares amongst you), so developers might decide to nip home for a nap between compiling.

If the atmosphere is right then these events can create crucibles of development, but if it goes wrong then it's just a lot of bearded people supping free diet coke.

Bootnote

* A legendary UK game show which peaked at 25 million viewers, but kept the prizes cheap as the game itself was quite silly.

Build a business case: developing custom apps

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.