Feeds

Europeans turn backs on Ultrabooks

Cheap 15-inchers or pricey Macs, s'il vous plait

High performance access to file storage

Europeans don't want Ultrabooks - and their lack of interest in the platform will hit Intel's platform market share forecast where it hurts.

So reckon Taiwanese notebook component makers, quoted by DigiTimes, some of who have suggested that far from accounting for 40 per cent of the notebook market, as Intel has predicted, Ultrabooks will only stretch to a 20 per cent share.

With Europe plunged into austerity, local consumers are 15in machines, the moles said. These, you'll note, tend to be among the cheapest laptops you can buy.

The moles aren't the first to spot this: market watcher Context said last month that with traditional notebook pricing decreasing even further year on year, consumers buying notebooks over tablets are doing so with price points in mind.

Where punters are splashing out, they're doing so on Apple kit. Even though Apple makes a skinny machine, the MacBook Air, it's not - officially - an Ultrabook.

No wonder then that the likes of Acer are working on 15in Ultrabooks - Apple is preparing skinny 15in machines too, it's rumoured - the better to expand the category. ®

High performance access to file storage

More from The Register

next story
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
Dell Wyse Cloud Connect: Pocket Android desktop
Ultrathin client with a lot of baggage. The upside? It's a rogue sysadmin's delight
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.