Feeds

Europeans turn backs on Ultrabooks

Cheap 15-inchers or pricey Macs, s'il vous plait

Internet Security Threat Report 2014

Europeans don't want Ultrabooks - and their lack of interest in the platform will hit Intel's platform market share forecast where it hurts.

So reckon Taiwanese notebook component makers, quoted by DigiTimes, some of who have suggested that far from accounting for 40 per cent of the notebook market, as Intel has predicted, Ultrabooks will only stretch to a 20 per cent share.

With Europe plunged into austerity, local consumers are 15in machines, the moles said. These, you'll note, tend to be among the cheapest laptops you can buy.

The moles aren't the first to spot this: market watcher Context said last month that with traditional notebook pricing decreasing even further year on year, consumers buying notebooks over tablets are doing so with price points in mind.

Where punters are splashing out, they're doing so on Apple kit. Even though Apple makes a skinny machine, the MacBook Air, it's not - officially - an Ultrabook.

No wonder then that the likes of Acer are working on 15in Ultrabooks - Apple is preparing skinny 15in machines too, it's rumoured - the better to expand the category. ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.