Feeds

Apple tops smartphone seller chart

Sales to real punters, not shipments from factories, this time

Intelligent flash storage arrays

Apple put more smartphones in the hands of punters than any other vendor during Q4 2011, and was the third most purchased brand in the mobile phone market as a whole.

The iPhone maker's chart position comes from market watcher Gartner. Unlike other handset business stats released by other research companies, Gartner's numbers focus on sales to end users, not shipments out of manufacturers' warehouses. So they give a better picture of phone ownership.

In Q4 2011, then, some 35,456,000 people received an iPhone - some 7.4 per cent of the quarter's total mobile phone purchases, and a healthy increase on the 3.5 per cent share Apple took in Q4 2010.

Nokia topped the chart, selling 111,699,400 phones - 23.4 per cent of the total - followed by Samsung, the vendor favoured by 92,682,300 buyers - 19.4 per cent. Both companies increased their share by a few percentage points.

For 2011 as a whole, we see the same top three: Nokia, Samsung and Apple, selling, respectively, 422,478,300, 313,904,200 and 89,263,200 handsets to real people.

LG and ZTE filled out the top five, followed by RIM, HTC, Huawei, Motorola and Sony Ericsson.

Gartner didn't provide comparable figures for smartphone suppliers, focusing instead on platforms. In Q4, Apple's iOS was second only to Android, with 35,456,000 units in punters' hands to the Google OS' 75,9061,100 units. Those figures give Android and iOS shares of 50.9 per cent and 23.8 per cent, respectively.

Given the numbers put in by HTC, Motorola and Sony Ericsson, it's clear that while Samsung accounted for a big chunk of those 75m Android sales, it didn't sell more than Apple did, making the Cupertino company the biggest selling individual smartphone seller.

Symbian put in a respectable share of 11.8 per cent, ahead of BlackBerry's 8.8 per cent and Bada's 2.1 per cent.

Microsoft's combined Windows Mobile and Windows Phone share amounted to just 1.9 per cent. So just over two-and-three-quarter million people bought an MS smartphone in Q4 2011, showing how few of Nokia's colossal quarterly sales to end users were Windows Phone devices. But it's still betting the farm on the platform. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.