Feeds

MySpace no longer crying a river with 1 MILLION new punters

Facebook love-in, new music player boosts usage post-Murdoch

Intelligent flash storage arrays

MySpace may have been dumped by media tycoon Rupert Murdoch but today its star investor - aged pop prince-turned-actor Justin Timberlake - has something to smile about: the site has gained 1 million users since December.

The signups represent the first growth for the site since Specific Media bought it.

Murdoch's company News Corp acquired MySpace in 2005 for $580m and then ingloriously offloaded it in June 2011 at a $254m loss. Since being cut loose by one of the world's most famous octogenarians, the website has undergone a major revamp that has included redefining the brand as an entertainment hub mainly use by independent musicians.

And it would seem that the reinvention is slowly starting to pay off. The company said the uptick in signups was largely due to a new music player the one-time social networking giant debuted at the end of the last year. MySpace has also been given a leg-up by Facebook, which it of course once considered to be an arch rival.

The company was bought by Tim and Chris Vanderhook along with Timberlake - famous for chart hit Cry Me a River - for $35m from News Corp, and recently did a deal with Mark Zuckerberg's company and another with Twitter to allow the site to be integrated with the popular social networks.

At its height in 2008, MySpace pulled in roughly 80 million unique visitors each month and when it was sold to Timberlake and co the site's userbase had slumped to 33 million and remained in free fall.

But these days the company is no longer fighting with Facebook and its vast userbase of over 800 million people worldwide. Instead its competing with the likes of Spotify - a company that has already signed its soul away to Zuck's crew.

Comscore noted last week that MySpace's monthly traffic had grown to 25.1 million users in January, up about 4 per cent on the previous month. Before then it had reached an all-time low, so 1 million new signups is apparently worth shouting about.

“The numbers tell an amazing story of strong momentum and dramatic change for MySpace,” the firm's CEO Tim Vanderhook said. “And the one million-plus new user accounts we’ve seen in the last 30 days validates our approach.”

He added: “MySpace is building meaningful social entertainment experience around content, where consumers can share and discover the music they love. Consumers are getting excited about MySpace again - a testament to a great music product.” ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.