Feeds

Apple TV stock shortage sparks new gadget rumour fever

Rumoured supply cuts may signal a launch

Gartner critical capabilities for enterprise endpoint backup

Apple is throttling back its supply of Apple TV boxes, says 9to5Mac, suggesting that Apple is discontinuing the old product line in advance of a big launch.

The launch, we assume, is Apple's hyped refreshed TV device.

9to5's source is a Best Buy employee who reckons his store is out of stock of Apple TVs for the first time in his experience - and he hasn't been able to order a new one for a customer:

Product was listed as “currently unavailable”. From prior experience, this usually is associated with a product that is being “discontinued”.

Several other American shops seem to be out of the product too - including Walmart, Target and Amazon.com. In Britain, the UK Apple store is still offering the Apple TV boxes for anyone who wants to blow £99 and so is Curry's/PC World.

Tesco's Direct is "temporarily out of stock" and the product was listed as out of stock from Comet. Amazon didn't have Apple TVs in stock either, estimating a 1-3 month delivery for the device, but it was available from third-party retailers on the site.

The big Apple launch coming up is the iPad 3, expected in the first week of March. Apple TV looks more likely to arrive in a matter of months rather than weeks as moles made a note in their diaries for April/May for the launch. Current cut backs on devices will mean a long wait for punters who haven't yet availed themselves of an Apple TV box but want their TV experience enhanced by Cupertino.

Unless of course it's a sign that the Apple TV is likely to pop out sooner than expected, or the March date is a double launch, or it's the same thing. Canadian telco sources who claimed to have seen the new product did describe it as a "giant iPad".

We've asked Apple for a comment, but we're not holding our breath. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?