Feeds

Apple orders PC builder to 'choose sides' in laptop battle?

Build ASUS Zenbook or MacBook Air – not both

  • alert
  • submit to reddit

SANS - Survey on application security programs

Apple reportedly put pressure on a Taiwanese manufacturer of its popular MacBook Air, asking them to choose between building that Cupertinian laptop or the ASUS Zenbook.

According to a story in the Chinese-language Commercial Times (Google Translate), Apple has told the manufacturer, Pegatron, to "choose sides" – 選邊 – between manufacturing the MacBook Air and the Zenbook, citing the "high similarity" – 相似度高 – between the two products, presumably the Zenbook's thinness and unibody construction.

The ASUS Zenbook – available not only in a modest slate grey, but also in Rose Gold ("Sweetness and light forever") and Hot Pink ("Irresistably alluring beauty") – is an early entry into the class of thin and light laptops that Apple pioneered with the MacBook, which Intel has dubbed – and trademarked – as Ultrabooks™, and which AMD calls "ultrathins".

The Asus Zenbook

The reputed target of Apple's ire, available for the manly and the girly

The Commercial Times reports that ASUS has approached two other Taiwanese manufacturers, Compal and Wistron, to manufacture the Zenbook, skipping a third, Quanta, since that company also manufacturers Apple's MacBook Air. Compal maufacturers other ASUS laptops, and Wistron is a manufacturer of the company's tablets.

The Chinese-language news service also notes that Pegatron is actively working with Apple for iPad 3 manufacturing, along with the iPhone, and is thus highly motivated to keep on good terms with Cook & Co.

ASUS did not comment to the Commercial Times on their report, and Apple did not immediately respond to our request for clarification or comment.

Pegatron will end production of the ASUS Zenbook at the end of March, says the report. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.