Feeds

Tech! Tech! Teeeeech! Women want gadgets for Valentine's

Girls more gizmo hungry than ever

Intelligent flash storage arrays

Forget roses and Roses: buy your other half - if female - some tech for Valentine's Day, now just four days away.

According to the US Consumer Electronics Association, woman want gadgets, with 80 per cent of them, based on a survey conducted by the CEA, expressing an interest in electronic kit.

And just over half of that group said they were especially keen on devices.

Asus' old Eee girl

This last group of women is ten per cent larger than it was a year ago, showing girls' growing demand for gadgetry. These days, they spend almost as much as on tech products as men do, the CEA said.

On average, women spend just eight per cent less than men on consumer electronics kit, once viewed as a solely male province.

And, guys, if you think she'll want something pink, think again. A device's colour comes right at the bottom of the list of a woman's considerations when choosing kit, the CEA found.

"Women don’t want to be catered to with ultra-feminine looking products; they simply prefer lightweight devices that can fit smaller hands and smaller body frames,” said the CEA's Jessica Boothe, who oversaw the research work.

Reg Hardware will present the first of two Valentine's Gift Guides, for women, tomorrow. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.