Feeds

Google pushes your buttons in its top strip bar - AGAIN

Back+ in+ black+

Secure remote control for conventional and virtual desktops

Google has once again rejigged its user account navigation bar, making it ever more slavish to the company's strange devotion to all things social within its silo.

The world's largest ad broker said in a blog post yesterday that it had made yet more changes to the strip of buttons along the top of its pages, which was painted black, then grey and is now black again.

It's not all about the colour, though. Google+ is more prominently displayed than ever with Gmail - the Chocolate Factory's online email service with 350 million users worldwide - now further relegated (it will now simply be called 'Mail' in the search bar) in favour of the company's big push into social networking.

Google's YouTube got a promotional boost on the search bar - the timing of which is hardly surprising.

Mountain View revealed to US lawmakers late last month that one of the reasons why it was making changes to its raft of privacy policies - most of which are being cut and shut into one terms-of-service document - was due to the fact that it wanted to serve more targeted ads within its video-making service.

In other words, a user logged into Gmail chatting to a chum about poodles, for example, might then see ads featuring the curly-furred dogs when browsing through YouTube.

The company previously provided a link allowed users to search for videos across the internet. Now it's locking you into YouTube.

Google has killed the "Shopping" link via the same search bar in its latest redesign, which will be rolled out to all users over the next few weeks. ®

Boost IT visibility and business value

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.