Feeds

Google pushes your buttons in its top strip bar - AGAIN

Back+ in+ black+

The essential guide to IT transformation

Google has once again rejigged its user account navigation bar, making it ever more slavish to the company's strange devotion to all things social within its silo.

The world's largest ad broker said in a blog post yesterday that it had made yet more changes to the strip of buttons along the top of its pages, which was painted black, then grey and is now black again.

It's not all about the colour, though. Google+ is more prominently displayed than ever with Gmail - the Chocolate Factory's online email service with 350 million users worldwide - now further relegated (it will now simply be called 'Mail' in the search bar) in favour of the company's big push into social networking.

Google's YouTube got a promotional boost on the search bar - the timing of which is hardly surprising.

Mountain View revealed to US lawmakers late last month that one of the reasons why it was making changes to its raft of privacy policies - most of which are being cut and shut into one terms-of-service document - was due to the fact that it wanted to serve more targeted ads within its video-making service.

In other words, a user logged into Gmail chatting to a chum about poodles, for example, might then see ads featuring the curly-furred dogs when browsing through YouTube.

The company previously provided a link allowed users to search for videos across the internet. Now it's locking you into YouTube.

Google has killed the "Shopping" link via the same search bar in its latest redesign, which will be rolled out to all users over the next few weeks. ®

The essential guide to IT transformation

More from The Register

next story
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?