Feeds

Google guns for Apple TV

Real-world device testing begins

The essential guide to IT transformation

Google is working on an in-home entertainment gadget able to stream content from the internet - or, at least, it's testing such a device in employees' homes.

The online advertising company asked the US Federal Commmunications Commission in December 2011 if it could test "an entertainment device" with Wi-Fi and Bluetooth on board "outside the laboratory environment".

Little else is known about the device, but it's not hard to envisage a Google alternative to the Apple TV, Western Digital WD TV Live and Roku set-top streamers, all of which present net-hosted content on your TV screen.

Google has its music service and, through YouTube, a video on demand offering too. What it lacks, perhaps, is a unified brand along the lines of Apple's iTunes to bring them together, but maybe it considers that consumers are happy with its sub-brands.

Either way, it provides the company with yet another way of monitoring what kind of entertainment you like and using that data to make sure you and yours are fed with appropriate ads when you're browsing at home.

But it's not merely media that Google has its eye on. Insiders cited by the New York Times say the company views the box as the start of a line of products that will take on home automation roles too, managing lights, heating and appliances as well as entertainment equipment.

There have been rumours that Apple has similar notions about expanding its set-top box line into a broader 'digital home' control centre. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?