Feeds

Japan enlists foreign bloggers to revive tsunami-hit tourist biz

Will 10 gaijin really make a difference?

Security for virtualized datacentres

The Japanese government is trying to get foreign bloggers to do PR for it by inviting them to earthquake- and tsunami-hit areas to write compassionately about the progress being made in reconstructing the ravaged north-east of the country.

The Foreign Ministry thought up the idea in a bid to revive the disaster-hit nation’s ailing tourist industry, which has been understandably affected by the events of last March, according to the Mainichi Daily News.

Perhaps more optimistically, it also wants the bloggers to let their readers know that the tsunami- and quake-affected areas around Sendai are still appealing holiday destinations.

The report reveals that the foreign bloggers have been arriving thick and fast, with a total of 10 invited to the Land of the Rising Sun.

Spanish blogger Roger Ortuno Flamerich reportedly came to Japan in December, followed by Chicago food blogger Louisa Liu Chu and Khaled Hamza, editor-in-chief of the official website of the Muslim Brotherhood in Egypt.

Whether a dash of kindly blogging can help boost the nation’s flagging tourist industry remains to be seen though. Probably more effective was a plan hatched by the Japan Tourism Agency at the tail-end of last year to fly a whopping 10,000 foreigners to the country (and back) to do similar.

Sadly the “Fly to Japan!” project was vetoed by the government, at least for the time being.

The country needs to encourage gaijin visitors back to its shores, however a strong Japanese yen is making matters even more difficult.

American tourists alone spend in the region of $5bn a year and some figures estimate that tourist numbers fell by half in the three months following the disasters. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
SLOSH! Cops dethrone suspect - by tipping over portaloo with him inside
Talk about raising a stink and soiling your career
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.