Feeds

Japan enlists foreign bloggers to revive tsunami-hit tourist biz

Will 10 gaijin really make a difference?

Providing a secure and efficient Helpdesk

The Japanese government is trying to get foreign bloggers to do PR for it by inviting them to earthquake- and tsunami-hit areas to write compassionately about the progress being made in reconstructing the ravaged north-east of the country.

The Foreign Ministry thought up the idea in a bid to revive the disaster-hit nation’s ailing tourist industry, which has been understandably affected by the events of last March, according to the Mainichi Daily News.

Perhaps more optimistically, it also wants the bloggers to let their readers know that the tsunami- and quake-affected areas around Sendai are still appealing holiday destinations.

The report reveals that the foreign bloggers have been arriving thick and fast, with a total of 10 invited to the Land of the Rising Sun.

Spanish blogger Roger Ortuno Flamerich reportedly came to Japan in December, followed by Chicago food blogger Louisa Liu Chu and Khaled Hamza, editor-in-chief of the official website of the Muslim Brotherhood in Egypt.

Whether a dash of kindly blogging can help boost the nation’s flagging tourist industry remains to be seen though. Probably more effective was a plan hatched by the Japan Tourism Agency at the tail-end of last year to fly a whopping 10,000 foreigners to the country (and back) to do similar.

Sadly the “Fly to Japan!” project was vetoed by the government, at least for the time being.

The country needs to encourage gaijin visitors back to its shores, however a strong Japanese yen is making matters even more difficult.

American tourists alone spend in the region of $5bn a year and some figures estimate that tourist numbers fell by half in the three months following the disasters. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.