Feeds

Japan enlists foreign bloggers to revive tsunami-hit tourist biz

Will 10 gaijin really make a difference?

Boost IT visibility and business value

The Japanese government is trying to get foreign bloggers to do PR for it by inviting them to earthquake- and tsunami-hit areas to write compassionately about the progress being made in reconstructing the ravaged north-east of the country.

The Foreign Ministry thought up the idea in a bid to revive the disaster-hit nation’s ailing tourist industry, which has been understandably affected by the events of last March, according to the Mainichi Daily News.

Perhaps more optimistically, it also wants the bloggers to let their readers know that the tsunami- and quake-affected areas around Sendai are still appealing holiday destinations.

The report reveals that the foreign bloggers have been arriving thick and fast, with a total of 10 invited to the Land of the Rising Sun.

Spanish blogger Roger Ortuno Flamerich reportedly came to Japan in December, followed by Chicago food blogger Louisa Liu Chu and Khaled Hamza, editor-in-chief of the official website of the Muslim Brotherhood in Egypt.

Whether a dash of kindly blogging can help boost the nation’s flagging tourist industry remains to be seen though. Probably more effective was a plan hatched by the Japan Tourism Agency at the tail-end of last year to fly a whopping 10,000 foreigners to the country (and back) to do similar.

Sadly the “Fly to Japan!” project was vetoed by the government, at least for the time being.

The country needs to encourage gaijin visitors back to its shores, however a strong Japanese yen is making matters even more difficult.

American tourists alone spend in the region of $5bn a year and some figures estimate that tourist numbers fell by half in the three months following the disasters. ®

Boost IT visibility and business value

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?