Feeds

Japan enlists foreign bloggers to revive tsunami-hit tourist biz

Will 10 gaijin really make a difference?

Top 5 reasons to deploy VMware with Tegile

The Japanese government is trying to get foreign bloggers to do PR for it by inviting them to earthquake- and tsunami-hit areas to write compassionately about the progress being made in reconstructing the ravaged north-east of the country.

The Foreign Ministry thought up the idea in a bid to revive the disaster-hit nation’s ailing tourist industry, which has been understandably affected by the events of last March, according to the Mainichi Daily News.

Perhaps more optimistically, it also wants the bloggers to let their readers know that the tsunami- and quake-affected areas around Sendai are still appealing holiday destinations.

The report reveals that the foreign bloggers have been arriving thick and fast, with a total of 10 invited to the Land of the Rising Sun.

Spanish blogger Roger Ortuno Flamerich reportedly came to Japan in December, followed by Chicago food blogger Louisa Liu Chu and Khaled Hamza, editor-in-chief of the official website of the Muslim Brotherhood in Egypt.

Whether a dash of kindly blogging can help boost the nation’s flagging tourist industry remains to be seen though. Probably more effective was a plan hatched by the Japan Tourism Agency at the tail-end of last year to fly a whopping 10,000 foreigners to the country (and back) to do similar.

Sadly the “Fly to Japan!” project was vetoed by the government, at least for the time being.

The country needs to encourage gaijin visitors back to its shores, however a strong Japanese yen is making matters even more difficult.

American tourists alone spend in the region of $5bn a year and some figures estimate that tourist numbers fell by half in the three months following the disasters. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Apple CEO Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?