Feeds

Google will swap you a box of crisps for your web privacy

Or anything else from Amazon for $25 if you agree to be stalked

High performance access to file storage

Google has revealed exactly how little cash it thinks a user who is willing to "sell" their data to the search giant is actually worth.

The answer? $25 for one year of letting the Chocolate Factory happily slurp your data. And that figure isn't even in the form of cold, hard cash. Nope. Amazon gift vouchers are on offer to those exposing their online selves to Google (2011 revenue: $38 billion).

Here's how Google pitched the project to anyone interested in signing up:

Google is building a new panel to learn more about how everyday people use the internet.

The new project is called Screenwise. As a panelist, you'll add a browser extension that will share with Google the sites you visit and how you use them. What we learn from you, and others like you, will help us improve Google products and services and make a better online experience for everyone.

And apparently plenty of people have been queuing up to partake.

The company quietly began its so-called Screenwise project on Tuesday. By yesterday the blogosphere was noisily jabbering on about Google's latest data collection plan. Today, the ad broker says it's simply "overwhelmed" by all the fuss.

Google said in an update to the original post:

We appreciate and are overwhelmed by your interest at the moment. Please come back later for more details.

At some point down the line Google said it might begin paying more vouchers to people who agree to stay beyond the initial 12 months of letting the company track their every move online.

For those who sign away their privacy rights to Google, that $25 (£15) gift voucher, er, bounty could go towards anything from gadgets and boxes of crisps to, as noted by Forbes, a six-pack of marshmallow fluff. Yup. Sticky and way too spreadable. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.