Feeds

Google will swap you a box of crisps for your web privacy

Or anything else from Amazon for $25 if you agree to be stalked

Secure remote control for conventional and virtual desktops

Google has revealed exactly how little cash it thinks a user who is willing to "sell" their data to the search giant is actually worth.

The answer? $25 for one year of letting the Chocolate Factory happily slurp your data. And that figure isn't even in the form of cold, hard cash. Nope. Amazon gift vouchers are on offer to those exposing their online selves to Google (2011 revenue: $38 billion).

Here's how Google pitched the project to anyone interested in signing up:

Google is building a new panel to learn more about how everyday people use the internet.

The new project is called Screenwise. As a panelist, you'll add a browser extension that will share with Google the sites you visit and how you use them. What we learn from you, and others like you, will help us improve Google products and services and make a better online experience for everyone.

And apparently plenty of people have been queuing up to partake.

The company quietly began its so-called Screenwise project on Tuesday. By yesterday the blogosphere was noisily jabbering on about Google's latest data collection plan. Today, the ad broker says it's simply "overwhelmed" by all the fuss.

Google said in an update to the original post:

We appreciate and are overwhelmed by your interest at the moment. Please come back later for more details.

At some point down the line Google said it might begin paying more vouchers to people who agree to stay beyond the initial 12 months of letting the company track their every move online.

For those who sign away their privacy rights to Google, that $25 (£15) gift voucher, er, bounty could go towards anything from gadgets and boxes of crisps to, as noted by Forbes, a six-pack of marshmallow fluff. Yup. Sticky and way too spreadable. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.