Feeds

Google will swap you a box of crisps for your web privacy

Or anything else from Amazon for $25 if you agree to be stalked

Bridging the IT gap between rising business demands and ageing tools

Google has revealed exactly how little cash it thinks a user who is willing to "sell" their data to the search giant is actually worth.

The answer? $25 for one year of letting the Chocolate Factory happily slurp your data. And that figure isn't even in the form of cold, hard cash. Nope. Amazon gift vouchers are on offer to those exposing their online selves to Google (2011 revenue: $38 billion).

Here's how Google pitched the project to anyone interested in signing up:

Google is building a new panel to learn more about how everyday people use the internet.

The new project is called Screenwise. As a panelist, you'll add a browser extension that will share with Google the sites you visit and how you use them. What we learn from you, and others like you, will help us improve Google products and services and make a better online experience for everyone.

And apparently plenty of people have been queuing up to partake.

The company quietly began its so-called Screenwise project on Tuesday. By yesterday the blogosphere was noisily jabbering on about Google's latest data collection plan. Today, the ad broker says it's simply "overwhelmed" by all the fuss.

Google said in an update to the original post:

We appreciate and are overwhelmed by your interest at the moment. Please come back later for more details.

At some point down the line Google said it might begin paying more vouchers to people who agree to stay beyond the initial 12 months of letting the company track their every move online.

For those who sign away their privacy rights to Google, that $25 (£15) gift voucher, er, bounty could go towards anything from gadgets and boxes of crisps to, as noted by Forbes, a six-pack of marshmallow fluff. Yup. Sticky and way too spreadable. ®

The Essential Guide to IT Transformation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.