Feeds

Google will swap you a box of crisps for your web privacy

Or anything else from Amazon for $25 if you agree to be stalked

5 things you didn’t know about cloud backup

Google has revealed exactly how little cash it thinks a user who is willing to "sell" their data to the search giant is actually worth.

The answer? $25 for one year of letting the Chocolate Factory happily slurp your data. And that figure isn't even in the form of cold, hard cash. Nope. Amazon gift vouchers are on offer to those exposing their online selves to Google (2011 revenue: $38 billion).

Here's how Google pitched the project to anyone interested in signing up:

Google is building a new panel to learn more about how everyday people use the internet.

The new project is called Screenwise. As a panelist, you'll add a browser extension that will share with Google the sites you visit and how you use them. What we learn from you, and others like you, will help us improve Google products and services and make a better online experience for everyone.

And apparently plenty of people have been queuing up to partake.

The company quietly began its so-called Screenwise project on Tuesday. By yesterday the blogosphere was noisily jabbering on about Google's latest data collection plan. Today, the ad broker says it's simply "overwhelmed" by all the fuss.

Google said in an update to the original post:

We appreciate and are overwhelmed by your interest at the moment. Please come back later for more details.

At some point down the line Google said it might begin paying more vouchers to people who agree to stay beyond the initial 12 months of letting the company track their every move online.

For those who sign away their privacy rights to Google, that $25 (£15) gift voucher, er, bounty could go towards anything from gadgets and boxes of crisps to, as noted by Forbes, a six-pack of marshmallow fluff. Yup. Sticky and way too spreadable. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?