Feeds

Apple's Hong Kong store rolls out iPhone 'reservation' system

Yes, sir, but have you booked an appointment?

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Apple has been forced to restrict iPhone sales in its Hong Kong store to discourage the recent epidemic of scalpers.

Fanbois looking to get their hands on a SIM-free version of the hugely popular 4S or older models must now request a reservation between the hours of 9am and 12pm to give them a chance of picking up the device in-store the next day, according to the Apple website.

Prospective customers are asked to fill out their personal details including name, address, phone number and Hong Kong ID card number, hit submit and hope the Apple gods are smiling on them.

Successful applicants will be given a confirmation email telling them when to pick up their shiny new handsets, although they’ll need to bring ID with them.

The strict new policy banning walk-in sales was apparently brought in by Apple after a rise in so-called scalpers, who buy up the devices in bulk before selling them on at a profit in China.

Sales of the 4S have already been suspended in the firm’s bricks-and-mortar outlets in China after a disastrous launch day last month which saw the shop refuse to open its doors on a crowd of 500 fanbois, many of whom had queued overnight in sub-zero temperatures.

Some reports suggested that Apple may have taken the drastic measure because of the large number of suspected scalpers queueing to get in. Some particularly furious members of the crowd even took to pelting the store with eggs.

Online sales in China and Hong Kong are operating as normal but in-store purchases are still suspended in China.

While Apple will no doubt be delighted to see such huge demand for its products in China, the market has also proved somewhat problematic for the maker of shiny toys.

Large numbers of fake Apple stores were discovered operating in the country last year and the grey market in Apple knock-offs is also making a tidy sum off the back of its brand.

As if that wasn’t enough, there is the long-running trademark infringement case with a Shenzhen company over the ‘iPad’ name which could see Apple hit with a $38m fine. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.