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Global digirati head to Sydney

LBI and ZINFI Tech set up shop

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New South Wales has attracted two more international digital developers to its burgeoning “Silicon Valley” styled digital economy.

London-based Lost Boys International (LBi) and Silicon Valley-based ZINFI Technologies have both set up shop in Sydney with the help of the NSW state government and expect to create up to 25 new jobs during the year.

Deputy Premier and Minister for Trade and Investment Andrew Stoner said both companies were recognised NSW and Sydney as the best location for their Asia Pacific operations.

ZINFI Technologies describes itself as a leader in integrated marketing and professional services for IT companies, with Asia Pacific customers including Hewlett-Packard and Hitachi. The company anticipates hiring up to 10 employees to be based out of its Sydney office.

ZINFI Marketing Programs Manager for the Asia Pacific Karo Esmaili said, “Sydney is a world-class city to work, live and play in. We see Sydney as a central hub in Australia and a gateway to Asia Pacific. As we look to grow our Asia Pacific business in the coming years, we’ll be relying heavily on attracting highly talented and skilled individuals to our organisation and we truly believe that Sydney can cater for this, as it has one of the best talent pools in the world."

LBi is a global marketing and technology agency and says it will use Sydney as a springboard for the Australian and Asia Pacific markets, with the company forecasting 15 new jobs in Sydney by the end of 2012.

LBi Global Client Services Director Laurent Ezekiel said, “The Australian market is shaping up to be one of the most dynamic in the world…we aim to position ourselves at the centre of this boom.”

Stoner reaffirmed the NSW Government’s commitment to attracting and facilitating new investment to support growth in the State’s digital economy.

“The State’s economic development agency NSW Trade & Investment offers broad assistance to companies looking to locate in NSW, including market advice, contact introductions, tax and legal information, and information on office space. The NSW Government is committed to strengthening NSW’s position as the number one location of choice for creative digital businesses,” he said. ®

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