Feeds

Amazon lures Microsoft WinPhone chief with Kindle

Etailer claims third Redmond scalp

The essential guide to IT transformation

Microsoft's man rallying developers and partners to buy into Windows Phone is reportedly jumping ship to help push Amazon's cross-platform Kindle push.

Brandon Watson is head of the Developer Experience team working on Windows Phone 7, which leads developer marketing and developer platform products.

Watson is reported to be joining Amazon as director of the Kindle cross-platform team, where he'll work on the development roadmap for Kindle apps across all platforms.

That will mean, among other things, that he will be responsible for targeting Kindle apps on Windows, Windows Phone, Android and Apple's iOS. Based on what we've seen him do at Microsoft, his role will include evangelising Amazon's work, encouraging partners and third-party devs to buy in and helping to ensure all Kindle apps work consistently on the different platforms.

Microsoft, has confirmed that 6 February is Watson's last day at Redmond, but said no more. Watson apparently announced his exit via email.

His exit follows that of Matt Bencke, general manager for developer marketplace, from the Windows Phone division. He moved to Microsoft Xbox Live. Watson, meanwhile, joins corporate vice president of Windows platform strategy Mike Nash and director of games platform strategy Andre Vrignaud in leaving Microsoft for Amazon. Both Nash and Vrignaud made their moves in the last two years. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.