Feeds

Android dominates first-time smartphone buyer biz

Apple strong in upgrade arena

Next gen security for virtualised datacentres

Punters picking their first smartphone are more likely to select an Android handset. When they come to upgrade, however, there's a good chance they'll defect to the opposition.

So suggests market data from US research company NPD, released today.

NPD looked at sales data for Q4 2011, focusing not simply on the number of smartphone sold in toto but also those picked up by consumers upgrading from plain voice handsets and the like.

Of the first-time buyers, well over half - 57 per cent - said they had adopted an Android. Only 34 per cent were swayed by Apple's marketing, with nine per cent opting for a Windows Phone, BlackBerry - for both of whom the data is bad news - Bada or Symbian device.

Among all smartphone buyers, the 'others' category is, again, nine per cent of the total. But here Android's share has fallen to 48 per cent, while iOS' has risen to 43 per cent.

NPD US smartphone Q4 purchasing

Source: NPD Smartphone Track

So clearly Android has taken a strong lead among consumers new to the category - Android phones tend to be cheaper than Apples, there's a good variety of handsets available, and word of mouth will be helping it along too. However, it's proving less successful at attracting existing smartphone owners.

Many among this group will be iPhone owners, who are likely to stick with the brand. The worry for Google and its partners is that punters try Android, find it wanting and look elsewhere when they upgrade.

How this situation goes from here on is anyone's guess. Android's evolution may ensure punters stick with it, and it will grow both its first-time buyer and existing smartphone owner market share at Apple's expense. But if Apple can keep ahead with innovative and/or gimmick features, it can ensure buyers will migrate to it. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.