Feeds

Apple Europe poaches Xbox PR mastermind

Prepares for battle against Microsoft's 'everything' boxes

Internet Security Threat Report 2014

Apple has poached Microsoft's top product marketing bod in the UK to front up its app store in Europe.

Robin Burrowes, formerly Microsoft's Head of Product Marketing in Europe, the Middle East and Africa, has just been hired by Apple in the role of Head of App Store Marketing for Europe.

Burrowes has previous experience marketing the Xbox, one of Microsoft's biggest successes.

Describing himself as "very passionate about digital entertainment – especially bringing to life digital experiences for music, gaming and movies", Burrowes will have to position the iTunes app store against the software ecosystems growing up around consoles like the Xbox, which he spent seven years working on.

The hire is a sign that Apple wants to bring in talent with gaming expertise. It recently hired Xbox PR chief Nick Grange to focus on its hardware.

This may be a move to counter Redmond's recent hire of NT daddy Dave Cutler to transform its console into an "everything box"...

The App Store job is in Apple's iTunes Europe division, based in their London offices. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.