Feeds

Apple iPad beats Amazon Kindle Fire in satisfaction survey

Fanboys happier than Fireboys?

Remote control for virtualized desktops

iPad owners are happier with their tablets than folk with other fondleslabs are with theirs, recent research reveals.

The data comes from US-based pollster ChangeWave. It asked tablet owners last month how satisfied they were with their tablets. Some 74 per cent of iPad owners gave the Apple gadget the thumbs up, but only 54 per cent of Amazon Kindle Fire users were as willing to praise their machine.

ChangeWave's survey focused on those two machines, but the company did say that 49 per cent of punters with other brands of tablet said they were very satisfied with their device.

ChangeWave spoke to 2600 US consumers, though only a small proportion of them are tablet owners. For example, only six per cent - 156 folk - have a Kindle Fire.

ChangeWave said that it has found that a high level of satisfaction among existing owners is a good sign that a product will continue to sell well, largely thanks to the good word of mouth the gadget gets.

That's good news for Apple and - to a lesser extent - Amazon, not so good for their rivals. ®

Intelligent flash storage arrays

More from The Register

next story
Hi-torque tank engines: EXTREME car hacking with The Register
Bentley found in a hedge gets WW2 lump insertion
What's MISSING on Amazon Fire Phone... and why it WON'T set the world alight
You fought hard and you saved and earned. But all of it's going to burn...
Trousers down for six of the best affordable Androids
Stylish Googlephones for not-so-deep pockets
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.