Apple iPad beats Amazon Kindle Fire in satisfaction survey
Fanboys happier than Fireboys?
iPad owners are happier with their tablets than folk with other fondleslabs are with theirs, recent research reveals.
The data comes from US-based pollster ChangeWave. It asked tablet owners last month how satisfied they were with their tablets. Some 74 per cent of iPad owners gave the Apple gadget the thumbs up, but only 54 per cent of Amazon Kindle Fire users were as willing to praise their machine.
ChangeWave's survey focused on those two machines, but the company did say that 49 per cent of punters with other brands of tablet said they were very satisfied with their device.
ChangeWave spoke to 2600 US consumers, though only a small proportion of them are tablet owners. For example, only six per cent - 156 folk - have a Kindle Fire.
ChangeWave said that it has found that a high level of satisfaction among existing owners is a good sign that a product will continue to sell well, largely thanks to the good word of mouth the gadget gets.
That's good news for Apple and - to a lesser extent - Amazon, not so good for their rivals. ®
I'm thinking Joe K should now be renamed to Troll K.
"side-by-side if the price were the same 99.5% of people would buy the iPad."
And if First Class cost the same as Standard, most people would go for First class. What's your point?
"London is a city of 6million, to be a proportionate survey here would need at least 200,000 plus"
You are kidding - when they do studies of how people might vote / other market research the sample is often in the hundreds - of course the larger the sample the smaller the error but it's not like we are talking +/- a few percent would make a difference to the story itself.
I don't think a survey of that size is statistically significant, is it? How many iPad owners were there.
It would be interesting to understand why 56% of people were less than satisfied with the Fire - did they buy them thinking they were full tablets, expecting an 'Apple' experience, or is there something more significant in terms of build quality or service?
learn some stats...
... before opining on sample size. Hint: around 2000 *randomly* chosen voters is sufficient to get +/- 3% polls for *national* elections.