Feeds

Wotif get ad serving smarts from Webfirm

DIY digital ad platforms

  • alert
  • submit to reddit

Top three mobile application threats

Online travel group Wotif has struck a commercial deal with ASX-listed digital media solutions company Webfirm to implement its Adslot end-to-end self-serve display sales platform.

The Adslot self-serve platform will enable advertisers, which include 19,000 properties, to buy, build and serve display advertising campaigns on wotif.com.

Webfirm, which is backed by Hitwise founders Andrew Barlow and Adrian Giles, went on a digital marketing spree over the last two years, acquiring the Adslot business and ad server company Adimise and developing associated products.

Adslot already provides display advertising automation solutions to online classifieds publishers in property, automotive and accommodation across three countries.

“Wotif is a recognised world-leader and innovator in one of the fastest growing online sectors. We are excited to be working with yet another classifieds market leader and look forward to playing a key role in building wotif.com’s display advertising revenue,” Webfirm CEO Barlow said. ®

3 Big data security analytics techniques

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.