Feeds

Hands off our brand, Wi-Fi body warns 'white space' tech firms

TV spectrum networking != 802.11

7 Elements of Radically Simple OS Migration

Don't call wireless networks that operate at frequencies formerly reserved for TV transmissions "Wi-Fi", the owner of the brand has warned.

The Wi-Fi Alliance doesn't like the idea that chip makers and other tech companies promoting products that operate in the electromagnetic spectrum's "White Space" zones are pitching their offerings as the next major incarnation of Wi-Fi.

Using the Wi-Fi brand for such uses, the organisation reckons, will just confuse folk because they won't necessarily work with all the official 802.11a, b, g and n-based kit out there.

More to the point, the trade body said, we own the trademark.

White Space comprises bands used to host analogue TV transmissions. As the telly world goes digital, less use is being made of these spaces, and in many countries will soon be empty as analogue broadcasts come to an end.

"There is currently no Wi-Fi technology that operates in this spectrum,” said the Wi-Fi Alliance's Kelly Davis-Felner.

Microsoft, for one, is looking at ways to get 802.11 running in the white space band.

The next generation of Wi-Fi will, if anything, be 802.11ac.

The potentially spermicidal technology behind Wi-Fi uses the IEEE 802.11 standard, but while firms are free to implement it, they can't use the Wi-Fi brand without the Alliance's say-so. It is keen to ensure the name doesn't become a generic term for 'wireless network'. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?