Feeds

Sony confirms 'tough-minded' Hirai as new CEO, president

Ex-PlayStation exec grabs reins as Stringer rises to board chairman

Boost IT visibility and business value

Sony has announced that a new president and CEO will take over from Howard Stringer on 1 April, while Stringer becomes chairman of the board.

Kazuo Hirai was already tipped to take over from Stringer when he was appointed to head of consumer products and services, the Sony Corporation's main business, and last week, Japanese media were reporting that Stringer's time was almost up.

According to Sony, Stringer recommended Hirai to the board to take over the head honcho role.

"Kaz is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature," Stringer opined in a canned statement from Sony. "I believe his tough-mindedness and leadership skills will be of great benefit to the company and its customers in the months and years ahead."

New blood may be just what Sony needs on the throne in the next year, as it takes full ownership of Sony Ericsson and tries to align its tablets and smartphones with its console successes.

Sony has been struggling to carve out a chunk of the mobile market, and many commentators feel bringing some PlayStation magic to their handsets and fondleslabs could turn their fortunes around.

Televisions have been another troublesome area, not just for Sony, but for pretty much everyone in the sector and of course, as a Japanese firm, Sony's profits have been hit by the strong yen.

The company has forecast its fourth year of net losses in a row for the fiscal year ending in March. Sony expects to be down 90 billion yen ($1.2bn) by then, despite selling off its half of the S-LCD panel-manufacturing joint venture with Samsung to the Korean firm.

Stringer, who will be turning 70 next month, has been at Sony since 1997 and has been sitting in the driving seat since 2005. He will stay on as chairman of Sony until his ascension to chairman of the board in June at the annual meeting of shareholders. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.