Feeds

Microsoft ad campaign savages Google over privacy

'We are not like them, and hey, why not try IE?'

Secure remote control for conventional and virtual desktops

Updated Microsoft is launching a three-day advertising campaign in the US, offering itself as the privacy-respecting alternative to Google.

Last week Google decided to pool personal user information across 60 of its products with no opt out available to users. The ad campaign's slogan is: "Putting people first" [JPG here].

“Every data point Google collects and connects to you increases how valuable you are to an advertiser," the campaign notes. In fact, so does everyone else, something Microsoft acknowledges in the ad copy:

To be clear, there's nothing inherently wrong with wanting to improve the quality of an advertising product. But that effort needs to be with continuing to the needs and interests of users.

"The changes Google announced make it harder, not easier, for people to stay in control of their own information," writes Microsoft's chief spinmeister Frank X Shaw, on the company's blog.

Microsoft makes hay

Google has responded to Congress's concerns about the data-sharing policy by claiming the changes had been "misunderstood". We analysed that here yesterday. It's worth comparing Google's explanation with the caveats. ®

Bootnote

Readers with long memories will remember how Microsoft was once seen as the creepy data-mining uberlord - not so long ago.

Update

Google has issued a blog post addressing some of the issues Microsoft had raised.

"We don’t make judgments about other people’s policies or controls. But our industry-leading Privacy Dashboard, Ads Preferences Manager and data liberation efforts enable you to understand and control the information we collect and how we use it—and we’ve simplified our privacy policy to make it easier to understand. Microsoft has no data liberation effort or Dashboard-like hub for users. Their privacy policy states that “information collected through one Microsoft service may be combined with information obtained through other Microsoft services,” it said.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Google opens Inbox – email for people too stupid to use email
Print this article out and give it to someone techy if you get stuck
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.