Feeds

Microsoft ad campaign savages Google over privacy

'We are not like them, and hey, why not try IE?'

Top 5 reasons to deploy VMware with Tegile

Updated Microsoft is launching a three-day advertising campaign in the US, offering itself as the privacy-respecting alternative to Google.

Last week Google decided to pool personal user information across 60 of its products with no opt out available to users. The ad campaign's slogan is: "Putting people first" [JPG here].

“Every data point Google collects and connects to you increases how valuable you are to an advertiser," the campaign notes. In fact, so does everyone else, something Microsoft acknowledges in the ad copy:

To be clear, there's nothing inherently wrong with wanting to improve the quality of an advertising product. But that effort needs to be with continuing to the needs and interests of users.

"The changes Google announced make it harder, not easier, for people to stay in control of their own information," writes Microsoft's chief spinmeister Frank X Shaw, on the company's blog.

Microsoft makes hay

Google has responded to Congress's concerns about the data-sharing policy by claiming the changes had been "misunderstood". We analysed that here yesterday. It's worth comparing Google's explanation with the caveats. ®

Bootnote

Readers with long memories will remember how Microsoft was once seen as the creepy data-mining uberlord - not so long ago.

Update

Google has issued a blog post addressing some of the issues Microsoft had raised.

"We don’t make judgments about other people’s policies or controls. But our industry-leading Privacy Dashboard, Ads Preferences Manager and data liberation efforts enable you to understand and control the information we collect and how we use it—and we’ve simplified our privacy policy to make it easier to understand. Microsoft has no data liberation effort or Dashboard-like hub for users. Their privacy policy states that “information collected through one Microsoft service may be combined with information obtained through other Microsoft services,” it said.

Internet Security Threat Report 2014

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.