Feeds

Microsoft ad campaign savages Google over privacy

'We are not like them, and hey, why not try IE?'

Secure remote control for conventional and virtual desktops

Updated Microsoft is launching a three-day advertising campaign in the US, offering itself as the privacy-respecting alternative to Google.

Last week Google decided to pool personal user information across 60 of its products with no opt out available to users. The ad campaign's slogan is: "Putting people first" [JPG here].

“Every data point Google collects and connects to you increases how valuable you are to an advertiser," the campaign notes. In fact, so does everyone else, something Microsoft acknowledges in the ad copy:

To be clear, there's nothing inherently wrong with wanting to improve the quality of an advertising product. But that effort needs to be with continuing to the needs and interests of users.

"The changes Google announced make it harder, not easier, for people to stay in control of their own information," writes Microsoft's chief spinmeister Frank X Shaw, on the company's blog.

Microsoft makes hay

Google has responded to Congress's concerns about the data-sharing policy by claiming the changes had been "misunderstood". We analysed that here yesterday. It's worth comparing Google's explanation with the caveats. ®

Bootnote

Readers with long memories will remember how Microsoft was once seen as the creepy data-mining uberlord - not so long ago.

Update

Google has issued a blog post addressing some of the issues Microsoft had raised.

"We don’t make judgments about other people’s policies or controls. But our industry-leading Privacy Dashboard, Ads Preferences Manager and data liberation efforts enable you to understand and control the information we collect and how we use it—and we’ve simplified our privacy policy to make it easier to understand. Microsoft has no data liberation effort or Dashboard-like hub for users. Their privacy policy states that “information collected through one Microsoft service may be combined with information obtained through other Microsoft services,” it said.

Providing a secure and efficient Helpdesk

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.