Feeds

Microsoft ad campaign savages Google over privacy

'We are not like them, and hey, why not try IE?'

Build a business case: developing custom apps

Updated Microsoft is launching a three-day advertising campaign in the US, offering itself as the privacy-respecting alternative to Google.

Last week Google decided to pool personal user information across 60 of its products with no opt out available to users. The ad campaign's slogan is: "Putting people first" [JPG here].

“Every data point Google collects and connects to you increases how valuable you are to an advertiser," the campaign notes. In fact, so does everyone else, something Microsoft acknowledges in the ad copy:

To be clear, there's nothing inherently wrong with wanting to improve the quality of an advertising product. But that effort needs to be with continuing to the needs and interests of users.

"The changes Google announced make it harder, not easier, for people to stay in control of their own information," writes Microsoft's chief spinmeister Frank X Shaw, on the company's blog.

Microsoft makes hay

Google has responded to Congress's concerns about the data-sharing policy by claiming the changes had been "misunderstood". We analysed that here yesterday. It's worth comparing Google's explanation with the caveats. ®

Bootnote

Readers with long memories will remember how Microsoft was once seen as the creepy data-mining uberlord - not so long ago.

Update

Google has issued a blog post addressing some of the issues Microsoft had raised.

"We don’t make judgments about other people’s policies or controls. But our industry-leading Privacy Dashboard, Ads Preferences Manager and data liberation efforts enable you to understand and control the information we collect and how we use it—and we’ve simplified our privacy policy to make it easier to understand. Microsoft has no data liberation effort or Dashboard-like hub for users. Their privacy policy states that “information collected through one Microsoft service may be combined with information obtained through other Microsoft services,” it said.

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.