Feeds

Groupon's pants 'Weight Loss HOTPANTS' ad banned

Watchdog sweats over site's track record

The Power of One Brief: Top reasons to choose HP BladeSystem

Groupon has got into fresh trouble with the Advertising Standards Agency (ASA), this time over pants.

Today's ruling on a Groupon advert for "Weight Loss HOTPANTS" is the latest in a string of recent advertising complaints upheld against the coupon-pushers – they most recently had problems pushing snake oil and boob jobs – that saw the agency finally refer Groupon to the Office of Fair Trading at the end of last year. "Given Groupon’s track record, we have serious concerns about its ability to adhere to the Advertising Code," the agency stated.

In today's ruling on the email ad for pants from last October, the ASA declared that Groupon's claims for the pants gave the misleading impression that they could help you lose weight. The advert for "Weight Loss HOTPANTS" claimed:

Using Celu-Lite™ technology, these magnificently comfy HOTPANTS™ are designed to aid clients in their transformation into a smaller Russian doll self, in conjunction with a healthy diet and lifestyle. The nifty shorts have been created to take advantage of the body's natural heat to increase the warmth around the thighs, which then boosts the level of perspiration to help maximise workouts.

Groupon stood by its claim that the pants caused heat and perspiration during exercise but the ASA considered that the use of the term Celu-Lite implied that the product was capable of reducing cellulite. In the absence of any evidence that the pants removed cellulite, the ASA slammed the website for misleading advertising, failing to substantiate its claims and contravening guidelines on advertising weight loss products.

The regulatory body has banned the advert from appearing again in its current form. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.