Feeds

Groupon's pants 'Weight Loss HOTPANTS' ad banned

Watchdog sweats over site's track record

Providing a secure and efficient Helpdesk

Groupon has got into fresh trouble with the Advertising Standards Agency (ASA), this time over pants.

Today's ruling on a Groupon advert for "Weight Loss HOTPANTS" is the latest in a string of recent advertising complaints upheld against the coupon-pushers – they most recently had problems pushing snake oil and boob jobs – that saw the agency finally refer Groupon to the Office of Fair Trading at the end of last year. "Given Groupon’s track record, we have serious concerns about its ability to adhere to the Advertising Code," the agency stated.

In today's ruling on the email ad for pants from last October, the ASA declared that Groupon's claims for the pants gave the misleading impression that they could help you lose weight. The advert for "Weight Loss HOTPANTS" claimed:

Using Celu-Lite™ technology, these magnificently comfy HOTPANTS™ are designed to aid clients in their transformation into a smaller Russian doll self, in conjunction with a healthy diet and lifestyle. The nifty shorts have been created to take advantage of the body's natural heat to increase the warmth around the thighs, which then boosts the level of perspiration to help maximise workouts.

Groupon stood by its claim that the pants caused heat and perspiration during exercise but the ASA considered that the use of the term Celu-Lite implied that the product was capable of reducing cellulite. In the absence of any evidence that the pants removed cellulite, the ASA slammed the website for misleading advertising, failing to substantiate its claims and contravening guidelines on advertising weight loss products.

The regulatory body has banned the advert from appearing again in its current form. ®

Security for virtualized datacentres

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.