Feeds

Zuck plots carefully considered Facebook IPO

Silence, bitch... This $100bn valuation is serious business

Eight steps to building an HP BladeSystem

Mark Zuckerberg seems to want Facebook's public debut to be as dull as his bluey-grey t-shirts. The dominant social network is widely expected to file regulatory documents with the US Securities and Exchange Commission later today. But the company's CEO is reportedly hoping to play down the whole affair.

Kara Swisher over at All Things Digital reports that this conservative approach on the road to an IPO is due to Zuck wanting to "minimise a bubble atmosphere around the event".

In the run-up to what is the most anticipated initial public offering from a tech company since Google's, observers citing those all important people-what-know-stuff-on-the-inside have repeatedly made that bubble awfully big.

Some suggest that the valuation of Facebook could be as high as $100bn: an impressive figure for a company that Zuckerberg started in his dorm back in 2004 at the tender age of 19.

Reports in the past few months have pointed at Facebook having raised somewhere in the region of $10bn for its offering.

According to International Financing Review, the IPO submitted to regulators almost certainly within the next few hours will in fact initially seek to raise $5bn for the offering, with that number increasing if investors pile in.

As for that $100bn valuation, there's little point in anyone accepting such a bullish figure right now. It is well-imformed guesswork about a privately held company with a userbase of 800 million people that can expect intense scrutiny from its shareholders once it does go public. Only then we will really know if it does indeed make Apple "look really cheap". ®

Mobile application security vulnerability report

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.