Feeds

Amazon sold 6m Kindle Fire tablets, says analyst

'Third content ecosystem' to beat iTunes?

Reducing security risks from open source software

How many Kindle Fires did Amazon ship during the last few months of 2011? The online retailer isn't saying, but ask Jordan Rohan, analyst at Stifel Nicolaus, a broker, and he'll put the figure at 6m units.

No wonder Google is said to be worried about it.

Amazon is expected to reveal the actual number of Kindle Fires it sold in the quarter when it posts its Q4 FY2011 results tomorrow.

The bullish Rohan, who reckons Amazon has calculated how much extra it will make on content sales by pricing the Fire at a loss-making but punter-pulling $199, reckons the tablet will become the "third ecosystem" alongside Apple's iPad-iTunes combo and the less content-focused Android platform.

If stats from app analysis company Flurry are taken at face value, the Fire has already become the leading alternative to the iPad as far as app usage goes, having nudged past Samsung in the two months or so since the Amazon tablet began shipping on 15 November 2011.

Rohan previously forecast Kindle Fire sales an 5m units.

"The Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing," Rohan told investors. This, he believes has "broader implications" for the tablet market than most other observers appreciate. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.