Feeds

Amazon sold 6m Kindle Fire tablets, says analyst

'Third content ecosystem' to beat iTunes?

Boost IT visibility and business value

How many Kindle Fires did Amazon ship during the last few months of 2011? The online retailer isn't saying, but ask Jordan Rohan, analyst at Stifel Nicolaus, a broker, and he'll put the figure at 6m units.

No wonder Google is said to be worried about it.

Amazon is expected to reveal the actual number of Kindle Fires it sold in the quarter when it posts its Q4 FY2011 results tomorrow.

The bullish Rohan, who reckons Amazon has calculated how much extra it will make on content sales by pricing the Fire at a loss-making but punter-pulling $199, reckons the tablet will become the "third ecosystem" alongside Apple's iPad-iTunes combo and the less content-focused Android platform.

If stats from app analysis company Flurry are taken at face value, the Fire has already become the leading alternative to the iPad as far as app usage goes, having nudged past Samsung in the two months or so since the Amazon tablet began shipping on 15 November 2011.

Rohan previously forecast Kindle Fire sales an 5m units.

"The Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing," Rohan told investors. This, he believes has "broader implications" for the tablet market than most other observers appreciate. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.