Feeds

Amazon sold 6m Kindle Fire tablets, says analyst

'Third content ecosystem' to beat iTunes?

Build a business case: developing custom apps

How many Kindle Fires did Amazon ship during the last few months of 2011? The online retailer isn't saying, but ask Jordan Rohan, analyst at Stifel Nicolaus, a broker, and he'll put the figure at 6m units.

No wonder Google is said to be worried about it.

Amazon is expected to reveal the actual number of Kindle Fires it sold in the quarter when it posts its Q4 FY2011 results tomorrow.

The bullish Rohan, who reckons Amazon has calculated how much extra it will make on content sales by pricing the Fire at a loss-making but punter-pulling $199, reckons the tablet will become the "third ecosystem" alongside Apple's iPad-iTunes combo and the less content-focused Android platform.

If stats from app analysis company Flurry are taken at face value, the Fire has already become the leading alternative to the iPad as far as app usage goes, having nudged past Samsung in the two months or so since the Amazon tablet began shipping on 15 November 2011.

Rohan previously forecast Kindle Fire sales an 5m units.

"The Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing," Rohan told investors. This, he believes has "broader implications" for the tablet market than most other observers appreciate. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Tim Cook in Applerexia fears: New MacBook THINNER THAN EVER
'Supply chain sources' give up the goss on new iLappy
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.