Feeds

Kindle Fire owners named keenest Android app users

Stats show tablet's usage storming ahead

Boost IT visibility and business value

Amazon's Kindle Fire has grabbed more than a third of the overall Android tablet usage activity in less than three months on sale.

So suggests Flurry, a maker of software usage analysis code built, the company claims, into "tens of thousands of Android apps, including many of the most popular" and able to give a statistically significant picture of the Android app biz as a whole.

Flurry's data suggests that in November 2011, the month the Kindle Fire shipped, the Amazon tablet accounted for around three per cent of app launches.

But by January 2012 the Kindle's share of Android app usage had rocketed to 35.7 per cent.

Flurry Android tablet app activity

Source: Flurry

That puts it on an effectively equal footing with the Samsung Galaxy Tab family. The latter's January 2012 app activity share is 35.6 per cent.

Back in the previous November, Samsung had a commanding 63 per cent of app usage. But it's not the only one to lose share to Amazon: Asus' Eee Pad Transformer and Acer's Iconia Tab family all saw their shares squeezed after the Amazon advent.

The total number of Android tablet app usage sessions in January 2012 was more than three times the November 2011 figure. Even the Galaxy Tab, despite a declining share of app launches, still saw the total number of app launches rise 50 per cent between those two months.

Of course, app launches do not equate to tablet ownership, but the Flurry figures show that Kindle Fires acquired over the Christmas period are being used - and used as much as older tablets with bigger installed bases. The first Galaxy Tab, for instance, shipped a year ahead of the Kindle Fire and has a much larger installed base.

Flurry also found that Kindle Fire owners are happier to pay to download apps than Galaxy Tab owners. "We found that the Kindle Fire drove over 2.5 times more paid downloads to consumers than the Samsung Galaxy Tab," said Flurry blogger Peter Farago. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.