Original URL: http://www.theregister.co.uk/2012/01/27/rim_uk_slashes_blackberry_playbook_tablet_price/
RIM slashes BlackBerry PlayBook tablet prices
Up to 58 per cent off launch cost
Posted in Tablets, 27th January 2012 15:37 GMT
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RIM has taken an axe to the prices it charges for its BlackBerry PlayBook tablets in the UK - again.
You can now pick up the 16GB version of just £169. It was priced at £399 at launch, and yesterday would have set you back £249. That's roughly a third off in 24 hours.
The 32GB now costs £199, the 64GB tablet £249, down from £479 and £559, respectively.
A variety of retailers, including Carphone Warehouse [1] and Dixons [2], have just applied the new prices.
RIM knocked £150 off the original prices in October 2011 [3] in a bid to boost demand for the 7in tablets. Punters have not taken to the machine.
It didn't do much good, and just as October's cut followed a big price reduction in the States, so this latest round of reductions comes after RIM discounted again [4] over there. ®
Links
- http://www.carphonewarehouse.com/ipad-and-tablets/blackberry-playbook-tablet
- http://www.pcworld.co.uk/gbuk/blackberry-tablets/889_7505_70535_6663_xx/xx-criteria.html
- http://www.reghardware.com/2011/10/20/pc_world_currys_knock_150_pounds_off_rim_blackberry_playbook_tablet/
- http://www.theregister.co.uk/2012/01/03/playbook_us_price_cut/