Feeds

Apple loses ground to Android in tablet biz

But sells so many iPads it needn't care

Choosing a cloud hosting partner with confidence

Apple may have topped the US smartphone chart in Q4 2011, thanks to the iPhone 4S, but it needs a revamped iPad if it's to reverse the trend in the tablet market.

According to Strategy Analytics, a market watcher, world tablet shipments topped 26.8m units in the last three months of 2011 - 66.9m in the year as a whole - giving Apple a reduced share of 57.6 per cent, down from 68.2 per cent in Q4 2010.

Of course, back then there was very little in the way of competition. Now, rather more vendors are pushing fondleslabs. You can see that not only in Android's rising market share - up from 29.0 per cent in Q4 2010 to 39.1 per cent in Q4 2011 - but also Microsoft's growing share.

Windows didn't trouble the scorer in the fourth quarter of 2010, but a year on and it was to be found in 1.5 per cent of the tablets that shipped in the three-month period. Microsoft is banking that Windows 8 will boost its tablet market share considerably.

It's worth re-iterating that Apple's iOS is backed by one vendor. Android and Windows have the support of a number of major suppliers. So while Apple shipped 15.4m tablets in Q4 2011, the 10.5m Android alternatives were supplied by Samsung, Asus, Acer, Amazon and more.

And, yes, Amazon's Android-based Kindle Fire is one of the key reasons why the Google OS' share increased. But Apple's CEO, Tim Cook, is broadly right: Apple's tablet shipments leapt ahead irrespective of the alternatives.

But that's no cause for complacency. Apple's unit shipments in Q4 2011 increased 111 per cent year on year, but Android's were up 234 per cent. The market as whole increased 151 per cent.

Full-year shipments totalled 66.9m tablets, up 260 per cent from the 18.6m units that shipped in 2012.

DisplaySearch, another market watcher, recently estimated that 25.2m netbooks shipped in 2011. Ultrabooks, Intel's new hope for securing the consumer computing market in the face of the tablet onslaught, are forecast to reach shipment volumes of around 20m units in 2012. ®

Internet Security Threat Report 2014

More from The Register

next story
Hi-torque tank engines: EXTREME car hacking with The Register
Bentley found in a hedge gets WW2 lump insertion
What's MISSING on Amazon Fire Phone... and why it WON'T set the world alight
You fought hard and you saved and earned. But all of it's going to burn...
Trousers down for six of the best affordable Androids
Stylish Googlephones for not-so-deep pockets
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.