Feeds

Groupon banned from selling SNAKE OIL

Site unable to 'substantiate' serpent serum claims - ASA

Designing a Defense for Mobile Applications

Groupon has been rapped for selling snake oil after the Advertising Standards Agency (ASA) ruled that the online deals giant couldn't substantiate their claims about the reptile juice.

An advert for a deal on 'Wrinkle Killer Snake Serum' sent out in October last year by Groupon claimed that customers rubbing the reptile-derived goo on their skin would remove wrinkles and be left with younger-looking skin. The ad listed the serum's benefits:

Temporary freeze-like effects on the face muscles, helps reduce the appearance of fine lines and wrinkles, helps tackle the signs of ageing, leaves the skin looking younger.

Groupon argued that claims about creams and serums producing "temporary effects" normally didn't require substantiation and argued that the snake juice did have a moisturising effect which would, temporarily, leave the skin tighter and firmer.

The ASA disagreed, noting that the effect hadn't been proved in human trials and that the level of active ingredient in the advertised product was unknown. It ruled that the ad must not appear again.

Groupon have got into trouble with the ad standards regulator before, notably for pressuring punters into breast enlargement. ®

Updated to add

A Groupon spokeswoman got in touch with The Reg to say: “Groupon takes any claims by the ASA very seriously. We have further improved our checks and processes around claims for health, beauty and slimming products to make sure our customers have the information they need to make informed buying decisions."

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.