Feeds

Punters to pick up cheap laptops not Ultrabooks

Consumers too price-wary for skinny tech, says analyst

The Power of One Brief: Top reasons to choose HP BladeSystem

Ultrabooks are still too darn pricey for punters, with the new skinny laptops' average selling price during Q4 2011 63 per cent higher than that of regular notebooks.

Worse, said UK-based market watcher Context, which released the figures today, Ultrabooks are, on average, more than three times the price of a netbook.

Context, which tracks European technology sales channels through to the point before kit enters consumers' hands, said Ultrabooks costs, on average €670 (£557) in Q4 2011. That's before sales tax.

That compares to €410 (£341) for traditional consumer notebooks and €197 (£164) for netbooks.

“Ultrabooks were launched in a market characterised by strong economic constraints and very tight consumer wallets," said Marie-Christine Pygott, a Context senior analyst.

“With traditional notebook pricing decreasing even further year on year, those consumers who are buying notebooks over tablets, are still doing so with price points in mind, rather than a focus on weight and battery life.”

Weight, battery life and overall portability are the key characteristics Intel has highlighted to promote Ultrabooks. The chip giant reckons 40 per cent of consumer notebook sales in 2012 will be Ultrabooks.

Acer accounted for 62 per cent of Ultrabook shipments in Western Europe through distribution during Q4 2011, followed by Toshiba, Asus and Lenovo.

"Consumers are more likely to choose a tablet PC or cheap, traditional notebook, particularly if the current economic pressures persist,” said Pygott.

AMD's skinnybook platform, Ultrathin, may help push down prices later in the year, as will the launch of Intel's Ivy Bridge platform. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.