Feeds

Watchdog bites Nokia over Lumia 800 TV 'flash ads'

Channel 5 sponsorship crossed the line

5 things you didn’t know about cloud backup

UK communications regulator Ofcom has slapped the wrists of Nokia and Channel 5 for failing to make it sufficiently clear to viewers that the TV company had taken the Finnish phone giant's sponsorship Euro, part of Nokia's Lumia 800 Windows Phone handset promo programme.

Nokia paid Channel 5 an undisclosed sum to sponsor the three channels that the telly firm transmits under the Five brand: 5, 5* and 5 USA. The text "Channel Sponsor Nokia Lumia" was used between 26 October 2011 and 2 November 2011.

All three stations beamed 20-second sponsorship "idents" and half-second "flash" shots between other ads to show the Lumia tie-in which, together, Channel 5 said would establish "the association between Nokia Lumia and Channel 5… obvious to viewers".

Here's what it looked like, courtesy of YouTube:

Ofcom disagreed. It said the two had breached its rules on the clear identification of a programme or channel sponsor, specifically Rule 9.19 of the 2003 Communications Act. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.