Feeds

Nokia busted for dodgy SMS to customers

Spam Act breach draws $AU55k wrist-slap

High performance access to file storage

Nokia has fallen foul of the Australian Communications and Media Authority, incurring a $AU55,000 fine following consumer complaints over its SMS marketing practices.

The watchdog commenced an investigation into the vendor’s SMS marketing activity and found that Nokia’s text ‘tips’ delivered to handset users did not include details of how customers could stop receiving them, as required by the Spam Act.

“SMS allows businesses to reach their customers no matter where they are or what they are doing. But with that opportunity come responsibilities under the Spam Act, including the obligation to include an unsubscribe facility in marketing messages,” said ACMA Acting Chairman Richard Bean.

Following the investigation, Nokia Corporation has submitted to an enforcable undertaking which includes appointing an independent consultant to audit its systems and processes, develop a plan to carry out the independent consultant’s recommendations, train its employees engaged in SMS marketing about complying with the requirements of the Spam Act and make a payment of $AU55,000.

During 2010-11, the ACMA recorded a 370 percent year-on-year increase in reports from the public about SMS messages believed to be spam.

The stern slap from the watchdog comes days after the UK communications regulator Ofcom came down on Nokia and Channel 5 for failing to make it sufficiently clear to viewers that the TV company had taken the Finnish phone giant's sponsorship Euro, part of Nokia's Lumia 800 Windows Phone handset promo programme. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.