Feeds

APN gets friendly with Pollenizer

When old media and new media collide

Maximizing your infrastructure through virtualization

Australasian print and radio media company APN News & Media has secured a deal with leading Australian digital start up incubator Pollenizer.

APN secured the first of two strategic investments with Pollenizer that will help APN beef out its digital portfolio.

APN took a 25% stake in Friendorse, an early stage online business co-founded by Pollenzier that uses search and user generated recommendations for businesses and services within a neighbourhood.

APN will use the Friendorse platform to integrate with its publications in its Australian Regional Media business.

“Part of APN’s strategy for our regional publishing businesses is to provide more services and useful local information relating directly to those communities. The Friendorse model based around recommendations is a good fit with that strategy," said APN Chief Development Officer, Matt Crockett.

In the second part of the courtship, APN and Pollenizer will jointly fund a vehicle to identify new digital business models adjacent to APN’s core businesses in outdoor, publishing and radio.

Pollenizer co-founder Phil Morle said “it can be challenging for early stage businesses to work with large, established media groups, however APN is establishing a track record of working effectively with entrepreneurs. Pollenizer sees that as a strong basis for entering into our first innovation partnership with a large corporation.” ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.