Feeds

APN gets friendly with Pollenizer

When old media and new media collide

High performance access to file storage

Australasian print and radio media company APN News & Media has secured a deal with leading Australian digital start up incubator Pollenizer.

APN secured the first of two strategic investments with Pollenizer that will help APN beef out its digital portfolio.

APN took a 25% stake in Friendorse, an early stage online business co-founded by Pollenzier that uses search and user generated recommendations for businesses and services within a neighbourhood.

APN will use the Friendorse platform to integrate with its publications in its Australian Regional Media business.

“Part of APN’s strategy for our regional publishing businesses is to provide more services and useful local information relating directly to those communities. The Friendorse model based around recommendations is a good fit with that strategy," said APN Chief Development Officer, Matt Crockett.

In the second part of the courtship, APN and Pollenizer will jointly fund a vehicle to identify new digital business models adjacent to APN’s core businesses in outdoor, publishing and radio.

Pollenizer co-founder Phil Morle said “it can be challenging for early stage businesses to work with large, established media groups, however APN is establishing a track record of working effectively with entrepreneurs. Pollenizer sees that as a strong basis for entering into our first innovation partnership with a large corporation.” ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.