Feeds

Tablet, e-reader ownership doubles over Xmas

Volumes of demand

5 things you didn’t know about cloud backup

Tablet and e-book reader ownership almost doubled in the US over Christmas.

Think-tank the Pew Research Centre spoke to a thousand or so grown-ups in the States this month and discovered that while ten per cent of the adult population owned an e-book reader in December 2011, in January 2012 the figure had risen to 19 per cent.

Coincidentally, tablet ownership also increased from ten per cent of the adult population to 19 per cent in the same period.

Pew Research e-book reader and tablet ownership

Source: Pew Research Centre

While tablets have, over time, been acquired by more and more Americans, that's not the case with e-book readers, Pew found. Ownership of these devices increased through to May 2011, reaching an adult population share of 12 per cent.

But during the latter part of 2011, ownership declined to ten per cent, as measured by Pew in August 2011 and December 2011. Back then, it looked as if the tablet was indeed pushing the e-book reader out of the public eye.

We'd say the low cost of e-book readers - Amazon's Kindle has never been cheaper, and other vendors, such as Sony have cut prices too - pushed up ownership through Christmas presents. Will recipients make use of their gifts - or spend their own money on a shiny, colour tablet as soon as they can?

Pew's numbers show tablet ownership to be pretty much equal across gender and race lines. Unsurprisingly, the more folk earn, the more likely they are to own a tablet. Ditto, the better educated they are, though these factors are closely tied.

It's mostly the same demographic story with e-book readers, though there's a slightly higher female ownership. The mid-line of the curve above the age bands is also closer to the middle of the chart - tablet owners tend to be young to middle-aged.

A recent survey conducted in the UK by pollster YouGov put the post-Christmas e-book reader ownership at 2.5 per cent on the adult population here.®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.