Feeds

Plus is king now: Google shutters more products

I'm+ sorry+, what+ was+ that+? I+ can't+ hear+ you+

Combat fraud and increase customer satisfaction

Larry Page's first nine months as the second-time-around Google CEO has been defined by his attempts to cut out the rot at Mountain View while pollinating the company's entire online estate with social goo.

That effort continued on two fronts late last week.

First, Google confirmed it was axing six more of its products. Separately, a blogger spotted that the world's largest ad broker had begun hooking all new Gmail signups directly into Google+ by default.

"As we head into 2012, we’ve been sticking to some old resolutions – the need to focus on building amazing products that millions of people love to use every day," said Google product management veep Dave Girouard in a blog post.

"That means taking a hard look at products that replicate other features, haven’t achieved the promise we had hoped for or can’t be properly integrated into the overall Google experience."

He then went on to list products on the Chocolate Factory's hit list.

It's taking out and shooting the little-used Google Message Continuity (GMC) service that was developed for Mountain View's enterprise customers who wanted to back up emails originally sent or received via an on-premise, Microsoft Exchange system.

Any punter currently using GMC can continue to do so for the duration of their contract, said Google, but support is ending for that product and users are encouraged to shift over to using Google Apps instead.

The company is also offloading its Sky Map app for its Android OS to Carnegie Mellon University, where it will morph into an open-source project.

Google's data management platform Needlebase, which it acquired with the buyout of ITA Software, will be "retired" in June with the fate of further development of that technology still undecided.

Picnik – an online photo editor bought by Google in 2010 – will be killed on 19 April this year. The firm said that users can download a zip file of their Picnik data or copy them over to Google+.

"As of now, the premium service is free to everyone. Premium members will receive a full refund in the coming weeks," Girouard added.

Google's Social Graph API is also being dumped in April because it failed to be widely adopted by developers who may have wanted to use the tool to sniff out public connections between individuals online.

Finally, in March this year the company will kill off its client-based version of Urchin, a web analytics product bought by Google in 2005.

"Resolutions can be hard, and changing products that people love is hard too. But we’re excited to focus on creating a beautifully simple, intuitive user experience across Google - an experience that will change the lives of millions of people," Girouard said.

Meanwhile, the search giant has now bedded down its social network – Google+ – into its free online email service Gmail, which has around 350 million users worldwide.

As spotted by blog Google Operating System late last week, the company gives all new signups their very own Google+ account by default. No interaction is required by newbies who might want access to the social network.

Of course, it's a move that also means Google can finally start to plump up those user metric figures over at Google+. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.