Apple to take sales space in posh people's shop Harrods
Toffs to tune in to iTech
Apple is set to open a shrunken version of its Apple Store in the toffs' shopping establishment, Harrods.
Unlike the company's outlets in London's Regent Street and Covent Garden, the Harrods boutique will lack a Genius bar to provide technical assistance to the hordes of posh shoppers.
Harrods moles say the Cupertino giant's shop-in-a-shop will, however, sport all of Apple's iconic iTech, 9to5Mac reports.
It's not the first time Apple has been in Harrods. Back in the early 1990s, the posh shop played host to one enterprising local retailer's small Mac concession for some years.
Micro Anvika's tech store in Harrods
These days, Mac and PC seller Micro Anvika operates a computing concession within Harrods' third-floor Technology Zone. ®
COMMENTS
Sounds perfect!
A shop for rich pillocks buying overpriced tat they don't really need or want!
Flame on!
Charges
I hope the shop takes on-board the fruity-one's own charging policy and makes them cough up 30% of their sales revenue...
Used to be a good shop
Now it's just a very busy overpriced tat shop, full of union jack encrusted bears and tins of shortbread, just ask any tourist on how disappointing it is.
Selfridges is is much better unless you want to buy an elephant or not die of swine flu.
Moving downmarket then?
Will Apple adopt the Harrods motto:
"Omnia Omnibus Ubique—All Things for All People, Everywhere"
As long as it's shiny.
Now, who's that going through my pockets?
