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LG, Lovefilm sign smart TV pact

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LG is to add Lovefilm to its smart TVs, the telly maker and Amazon-owned video streaming firm said today.

LG's sets have so far provided access to Acetrax, a Lovefilm rival without the latter's DVD rental option.

Lovefilm, meanwhile, is keen to get its service onto as many IPTV-capable platforms as possible, not merely to help it compete with its arch-rival, Netflix, but also to encourage more consumers to sign up.

This month, Lovefilm introduced an unlimited streaming-only package which provides access to films and TV programmes for an "introductory" price of £4.99 per month.

Netflix's equivalent package is £5.99 a month. How long will Lovefilm stay a pound ahead, we wonder?

Watch out for lots more IPTV coverage on Reg Hardware next week. ®

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