Feeds

AMD readies answer to Intel's Ultrabook

'Ultrathin' PC, anyone?

Intelligent flash storage arrays

How powerful is the Ultrabook brand? AMD is betting it is less important to punters - and laptop vendors - than price. The chip maker is to launch a platform for skinny machines in Q2.

According to moles, AMD's "Ultrathin" platform will debut in June with a view to costing computer makers 10-20 per cent less than Intel's upcoming 'Ivy Bridge' platform is expected to, DigiTimes reports.

Ivy Bridge will power Intel's Ultrabook promotion during the latter part of 2012 and is expected to debut in the March/April timeframe.

Laptops based on Intel's second-gen Ultrabook platform are still expected to retail for around $999, but AMD hopes to undercut its arch-rival. But don't expect Ultrathin to deliver the performance and battery life advantages provided by Ivy Bridge, pundits warn.

Ultrathin is based on AMD's Trinity chips which integrate graphics into the CPU die. Unlike Intel, AMD doesn't push its own Wi-Fi chips too, so Ultrathin sellers will be able to add in whichever wireless chip they prefer.

Still, getting $100-200 off the price of an Ultrabook-type PC may be enough to get consumers buying into the platform, especially in these straitened economic times. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.