Feeds

AMD readies answer to Intel's Ultrabook

'Ultrathin' PC, anyone?

Build a business case: developing custom apps

How powerful is the Ultrabook brand? AMD is betting it is less important to punters - and laptop vendors - than price. The chip maker is to launch a platform for skinny machines in Q2.

According to moles, AMD's "Ultrathin" platform will debut in June with a view to costing computer makers 10-20 per cent less than Intel's upcoming 'Ivy Bridge' platform is expected to, DigiTimes reports.

Ivy Bridge will power Intel's Ultrabook promotion during the latter part of 2012 and is expected to debut in the March/April timeframe.

Laptops based on Intel's second-gen Ultrabook platform are still expected to retail for around $999, but AMD hopes to undercut its arch-rival. But don't expect Ultrathin to deliver the performance and battery life advantages provided by Ivy Bridge, pundits warn.

Ultrathin is based on AMD's Trinity chips which integrate graphics into the CPU die. Unlike Intel, AMD doesn't push its own Wi-Fi chips too, so Ultrathin sellers will be able to add in whichever wireless chip they prefer.

Still, getting $100-200 off the price of an Ultrabook-type PC may be enough to get consumers buying into the platform, especially in these straitened economic times. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.