Sony teases DotSwitch multi-screen tech
Flip instantly from telly to tablet?
Sony left fans drooling today with a video-clip that teases an upcoming feature called "Dot Switch".
The 30-second clip shows a pair of hands use an Xperia handset to trigger various devices. The video is typically cryptic, linking to a website which highlights Dot Switch as "New entertainment from Sony".
Yes, we are just as baffled as you. Have a ganders at the video below and make your own mind up:
Perhaps this is the "new kind of television set" Sony CEO Howard Stringer talked about in 2011.
Inspection of the Japanese text around the vid suggests some kind of "multi-screen entertainment" offering. FWIW, we reckon it's tech to transfer what you're watching on your TV straight to your phone or tablet. And back again.
We'll find out just what Sony has up its sleeve on 21 February. In the meantime, let us know what you think Dot Switch could be. ®
The more we focus on the mechanisms by which media content is delivered, the less aware we become of the fact that the content is crap.
Changing the color of a sewer pipe doesn't change the reality of what it delivers.
Looks like a blatant attempt to get viral advertising on a tech website
Looks like a remote
Just looks like a 1-button remote control. It also looks like a remote that operates the device you're pointing it at, automatically - which would be seriously cool. In theory. In practice you have your dvd player right under your telly, and after 5 pints you end up recording neighbours instead of watching porn.
Is my first guess.
Easy pairing / device id for a myriad of uses, and with data up in the cloud its possible to throw data to a consumption device of your choosing (given reasonable connectivity), even if you are using multiple form factors to engorge your eyes and ears with the same 'content'.
Drooling? Are you quite mad?
Some of us were left sighing… "They can't even do hype well…"