Formula 1 revs engines through Virgin Media
Smiles for Sky Sports subscribers
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Virgin Media has announced that Sky Sports' new Formula 1 channel will be available this March for those subscribed to the Sky Sports package already offered.
Sky Sports F1 is set to be a dedicated racing channel, showing live coverage of every Formula 1 race, practice and qualifying session.
BSkyB upset millions of racing fans in 2011 when it snatched the Formula 1 broadcasting rights away from the BBC in a lucrative six-year deal. As a result, Auntie was forced to halve its coverage and slash production costs.
While World+Dog barked viciously at the new arrangement, die-hard fans of the sport will no doubt stump up the cash regardless, reluctantly piling their pounds into Murdoch's packed pockets.
Those already paying for football broadcasts through their Virgin box will be chuffed at the news, though, as they'll be getting full F1 coverage at no extra cost when the dedicated channel is added to the roster this March. ®
COMMENTS
Not for me
I won't be giving a penny to Sky for F1 coverage this year, and many die-hard fans won't be either.
Steve Ryder is already saying that Sky will cut out the Beeb in a few years to come, and for me it's either stop following one of the only sports I enjoy, or hit the streaming sites.
"die-hard fans of the sport will no doubt stump up the cash regardless"
I've been watching F1 since 1979 and you are completely and utterly wrong with regards to this statement. I will not be forking money over for a Sky package.
I will be sorting out the satellite disk that is on my house (mounted by previous owners) and using the German F1 coverage to watch the race. Seeing as I speak German at home, I have no need to find any English coverage although I'm not happy about having to watch RTL's adverts :-(
Bad Miscalculation by F1
"While World+Dog barked viciously at the new arrangement, die-hard fans of the sport will no doubt stump up the cash regardless, reluctantly piling their pounds into Murdoch's packed pockets."
Really? That's a bad miscalculation by F1. I and many others will not knowingly put a penny into Murdoch's pocket. F1 will go the same way as football and cricket in the UK: millions will stop watching it which, as already proven, will rip out young grassroots growth leaving an ageing audience with little relevance to sponsors.
It is the death-knell for F1.
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