Feeds

Angry Brides lob stilettos in dowry shakedown takedown

Bad boy bridegrooms battered in game against banned tradition

New hybrid storage solutions

Indian matchmaking service Shaadi.com has launched a new game based on the immensely popular Angry Birds that aims to highlight the unfair and illegal practice of demanding dowries in South Asian countries.

Angry Brides is hosted on Shaadi.com's Facebook pages, and features a red-clad eight-armed woman, presumably styled on the Hindu goddess Durga.

The game gets players to throw a variety of weapons at grooms with a dowry price tag of 1.5 million rupees ($29,165), knocking money off the price at each hit. Weapons include stiletto shoes, frying pans, rolling pins and broomsticks.

The money knocked off the dowry by successful hits from players is added to an Anti-Dowry Fund, which is then posted on the players' Facebook page.

The dowry was traditionally a gift from a new bride's family to her groom and his parents, meant to ensure that she could be taken care of in her new home. The practice was outlawed over 50 years ago, but still happens today and has even been twisted into a form of blackmail, where the groom and his family continue to demand money after the marriage has taken place.

When demands aren't met, the bride can be both physically and emotionally abused, or even murdered, by her husband and family.

Shaadi.com's Angry Brides game has been "Liked" by over 270,000 Facebook users. The matchmaking service said on the page that it has "always believed that marriage is an institution of love, where there is place for togetherness, mutual understanding, family values and emotional support, not for dowry".

"According to the Indian National Crime Records Bureau's 2007 statistics, India witnesses one dowry death every four hours," the page said.

"We condemn this society menace and have consistently run campaigns on social media to help create awareness on the seriousness of this issue. The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry." ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.