Feeds

Angry Brides lob stilettos in dowry shakedown takedown

Bad boy bridegrooms battered in game against banned tradition

Application security programs and practises

Indian matchmaking service Shaadi.com has launched a new game based on the immensely popular Angry Birds that aims to highlight the unfair and illegal practice of demanding dowries in South Asian countries.

Angry Brides is hosted on Shaadi.com's Facebook pages, and features a red-clad eight-armed woman, presumably styled on the Hindu goddess Durga.

The game gets players to throw a variety of weapons at grooms with a dowry price tag of 1.5 million rupees ($29,165), knocking money off the price at each hit. Weapons include stiletto shoes, frying pans, rolling pins and broomsticks.

The money knocked off the dowry by successful hits from players is added to an Anti-Dowry Fund, which is then posted on the players' Facebook page.

The dowry was traditionally a gift from a new bride's family to her groom and his parents, meant to ensure that she could be taken care of in her new home. The practice was outlawed over 50 years ago, but still happens today and has even been twisted into a form of blackmail, where the groom and his family continue to demand money after the marriage has taken place.

When demands aren't met, the bride can be both physically and emotionally abused, or even murdered, by her husband and family.

Shaadi.com's Angry Brides game has been "Liked" by over 270,000 Facebook users. The matchmaking service said on the page that it has "always believed that marriage is an institution of love, where there is place for togetherness, mutual understanding, family values and emotional support, not for dowry".

"According to the Indian National Crime Records Bureau's 2007 statistics, India witnesses one dowry death every four hours," the page said.

"We condemn this society menace and have consistently run campaigns on social media to help create awareness on the seriousness of this issue. The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry." ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.