Feeds

Angry Brides lob stilettos in dowry shakedown takedown

Bad boy bridegrooms battered in game against banned tradition

Internet Security Threat Report 2014

Indian matchmaking service Shaadi.com has launched a new game based on the immensely popular Angry Birds that aims to highlight the unfair and illegal practice of demanding dowries in South Asian countries.

Angry Brides is hosted on Shaadi.com's Facebook pages, and features a red-clad eight-armed woman, presumably styled on the Hindu goddess Durga.

The game gets players to throw a variety of weapons at grooms with a dowry price tag of 1.5 million rupees ($29,165), knocking money off the price at each hit. Weapons include stiletto shoes, frying pans, rolling pins and broomsticks.

The money knocked off the dowry by successful hits from players is added to an Anti-Dowry Fund, which is then posted on the players' Facebook page.

The dowry was traditionally a gift from a new bride's family to her groom and his parents, meant to ensure that she could be taken care of in her new home. The practice was outlawed over 50 years ago, but still happens today and has even been twisted into a form of blackmail, where the groom and his family continue to demand money after the marriage has taken place.

When demands aren't met, the bride can be both physically and emotionally abused, or even murdered, by her husband and family.

Shaadi.com's Angry Brides game has been "Liked" by over 270,000 Facebook users. The matchmaking service said on the page that it has "always believed that marriage is an institution of love, where there is place for togetherness, mutual understanding, family values and emotional support, not for dowry".

"According to the Indian National Crime Records Bureau's 2007 statistics, India witnesses one dowry death every four hours," the page said.

"We condemn this society menace and have consistently run campaigns on social media to help create awareness on the seriousness of this issue. The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.